In the fourteenth interview of our #firefy25 anniversary series, Andy Rogers, director of communications at CEDR (the Centre for Effective Dispute Resolution), and former Firefly, speaks to Claire Walker about the past, present and future of PR.  Andy discusses the need for collaboration with journalists in the modern era of PR, rather than the ‘Russian roulette’ approach of old, whether the office phone will survive and how having a groundswell of supporters will be an essential part of campaigns of the future.