How to add inspiration and future trends to your 2018 comms plan

In 2007 ‘Silent Discos’ were the next big thing. Really? It seemed ludicrous, silent parties, dancing with headsets on, everyone with different music, throwing different shapes? But roll on 10 years, it’s commonplace. Last week I organised a Silent Disco at home – 75 headsets, 3 tracks, £200. The neighbours were delighted. So, what are…

PR meets SEO: How to help your brand survive when Google starts thinking like a person

“Just google it.” The phrase that seems to have become the answer to… well… everything. Like the brand name hoover, the Oxford dictionary already features the verb ‘to google’. With control of 81.67% of the search engine market, how consumers and businesses find your brand online is most likely to be through Google. Your company…

Snapchat has a few tricks up its sleeve: what to expect from the next updates

You may have heard about Snapchat making headlines in relation to recent celebrity spats: Kim Kardashian recently busted Taylor Swift on a lie via the platform; Selena Gomez publicly apologised to ex Justin Bieber through a snap; even the elusive Beyoncé and Jay Z have made an appearance on the app. However, Snapchat is more…

plagiarism: a person copying homework

Just (Don’t) Do It: Plagiarism is not the sincerest form of flattery

Plagiarism in the communications industry is an extremely dirty word, but unfortunately, it is not uncommon. The recent news of Donald Trump’s wife, Melania Trump, brought this home when Twitter users were quick to sniff out plagiarism in her recent convention speech. Unfortunately for Melania, the person who wrote her speech lifted lines and phrases…

Blendle: Bite-sized saviour of journalism or future apathy victim?

It started long ago; declines in readership, subscriptions and ad revenues, inevitably leading to smaller editorial teams and lower page counts. Whilst print and online media isn’t ‘dead’ by any measure, it’s certainly had a lot of troubles. By and large, most publications are still struggling to find ways to maintain quality journalism and keep…

What do PR agencies need to know about Google’s new Panda?

All brands want to score highly in search rankings and Google’s latest move changes the goalposts again –but in our view, this time it’s for the better. According to the latest update to Google’s search algorithm Panda, web pages will now be judged by content quality, as well as links, mobile-friendliness and a host of…