PR meets SEO: How to help your brand survive when Google starts thinking like a person

“Just google it.” The phrase that seems to have become the answer to… well… everything. Like the brand name hoover, the Oxford dictionary already features the verb ‘to google’. With control of 81.67% of the search engine market, how consumers and businesses find your brand online is most likely to be through Google. Your company…

Snapchat has a few tricks up its sleeve: what to expect from the next updates

You may have heard about Snapchat making headlines in relation to recent celebrity spats: Kim Kardashian recently busted Taylor Swift on a lie via the platform; Selena Gomez publicly apologised to ex Justin Bieber through a snap; even the elusive Beyoncé and Jay Z have made an appearance on the app. However, Snapchat is more…