Rise of the robots

Will your brand survive when Google starts thinking like a person?

How do you ensure that your brand continues to be seen in search results pages through PR? The more Google thinks like a person, the more important your online presence – and PR – becomes.

We’re no psychics, but the signs are clear: aspects like relevance, measured by page dwell time, is vital – and so is your brand being mentioned and linked to on external sites.

In our latest eBook, we look at what Google’s latest developments mean for brands, how UK companies in the technology sector fare against their US, French and German competitors in the search rankings – and what PR can do to ‘futureproof’ brands against Google’s inexorable progress.

To download the eBook, please fill out the form below and we’ll send it across directly