We are the reputation shapers


Reputations are largely built by the experiences and interactions we hear from others – customers, partners, media, employees, candidates… even the ‘robots’ like Google and Alexa! Our services aim to make the most of these interactions to shape your reputation.

What are you looking to achieve through comms?

We believe that an organisation’s reputation is more than just an intangible asset – it’s an inescapable and all-pervasive force like gravity.

Every single action that you and your company take, from product design to HR policies, from how your CEO behaves to the content of your latest news release, affect how others perceive and interact with your brand.

This means that to shape your reputation, you cannot just focus on editorial coverage or social channels – you need to look deeper, to your customers, to your employees, to your suppliers and leadership community.

Firefly has been shaping the reputations of organisations for over thirty years


From helping international firms like CenturyLink develop their leadership team to working on employee communications with road-rail vehicle providers Quattro, helping prospects discover new brands like SafeToNet or become firmer advocates for established organisations like Crucial.

Take a look at the campaigns we’ve run

“Coordinating clients, PR teams from seven countries and Cornerstone executives means there are many moving parts, and with Firefly, every year is more successful than the last. Even under pressure, the Firefly team are diligent, tenacious and go above and beyond”

Susan Hilliar, Senior Head of Public Relations & Communications at Cornerstone OnDemand

“As our business, brand requirements and goals have continued to evolve, Firefly has kept up and regularly proactively presented new ideas and approaches to drive further PR success. We’ve been supported by Firefly since 2009, and I have long appreciated the team’s determination, agility and results-driven attitude.”

Kelly Sasso, Micron Consumer Products Group at Micron Technology

“NGINX’s commercial and technical proposition is sophisticated, but the Firefly team got to grips with it straight away. The team immersed themselves in our world, spending time in our Cambridge office every quarter and ensuring that not only did they understand our technology and sales model correctly, but that they were always challenging us and bringing new themes to the table so that our discussions with press were both timely and relevant.”

Ed English, Senior Director of Marketing, NGINX

Our thoughts about reputation shaping

Will Deliveroo get its just deserts when it IPOs?

The Deliveroo IPO boycott could be far reaching, and have implications far beyond the tech industry as fund managers slate their ethical stances. As experts in reputation shaping for tech-driven business, Firefly and I are watching closely. …Read more

Claire Walker
Claire Walker

The Ugly Truth

Everyone reacts to hard truths in their own way. After a helluva year we’re all a bit Zoomed out. The sound of our own voices, the sight of our own reflection staring back from whatever comms platform we use is quite draining and distracting. Sometimes I barely recognise myself looking back at me. Noom, here I come! …Read more

Claire Walker
Claire Walker

Airbnb’s marketing pivot – new focus on brand and reputation

The pandemic hit some organisations harder than others, and for companies like Airbnb in the hospitality industry, it was a big blow. So, it wasn’t a surprise that Airbnb made the decision to pause all its performance marketing, but what may be a surprise is that the cut is going to be permanent. …Read more

Charlotte Stoel
Charlotte Stoel

Is it time to shape your reputation?

We operate in London, Paris and Munich, and have a network of like-minded partners across the globe.

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