We are the reputation shapers


Reputations are largely built by the experiences and interactions we hear from others – customers, partners, media, employees, candidates… even the ‘robots’ like Google and Alexa! Our services aim to make the most of these interactions to shape your reputation.

What are you looking to achieve through comms?

We believe that an organisation’s reputation is more than just an intangible asset – it’s an inescapable and all-pervasive force like gravity.

Every single action that you and your company take, from product design to HR policies, from how your CEO behaves to the content of your latest news release, affect how others perceive and interact with your brand.

This means that to shape your reputation, you cannot just focus on editorial coverage or social channels – you need to look deeper, to your customers, to your employees, to your suppliers and leadership community.

Firefly has been shaping the reputations of organisations for over thirty years


From helping international firms like CenturyLink develop their leadership team to working on employee communications with road-rail vehicle providers Quattro, helping prospects discover new brands like SafeToNet or become firmer advocates for established organisations like Crucial.

Take a look at the campaigns we’ve run

“Coordinating clients, PR teams from seven countries and Cornerstone executives means there are many moving parts, and with Firefly, every year is more successful than the last. Even under pressure, the Firefly team are diligent, tenacious and go above and beyond”

Susan Hilliar, Senior Head of Public Relations & Communications at Cornerstone OnDemand

“As our business, brand requirements and goals have continued to evolve, Firefly has kept up and regularly proactively presented new ideas and approaches to drive further PR success. We’ve been supported by Firefly since 2009, and I have long appreciated the team’s determination, agility and results-driven attitude.”

Kelly Sasso, Micron Consumer Products Group at Micron Technology

“NGINX’s commercial and technical proposition is sophisticated, but the Firefly team got to grips with it straight away. The team immersed themselves in our world, spending time in our Cambridge office every quarter and ensuring that not only did they understand our technology and sales model correctly, but that they were always challenging us and bringing new themes to the table so that our discussions with press were both timely and relevant.”

Ed English, Senior Director of Marketing, NGINX

Our thoughts about reputation shaping

Valuing cultural and linguistic diversity: what can comms professionals learn from the popularity of ‘Squid Game’?

Communications and PR professionals can learn a lot from the increasing national and linguistic diversity we’re consuming on our TV screens. Take Netflix’s South Korean offering – Squid Game – as a prime example. …Read more

Megan Hogg
Megan Hogg

Our tech news roundup as the year rounds off

As the end of 2021 nears, we’ve taken a look back at our favourite tech stories from November ahead of the holiday season. …Read more

Georgia Dallas
Georgia Dallas

Our favourite tech stories this October

It’s almost time to turn back the clocks and put pumpkins out on our doorsteps as October draws to a close. It’s been a busy month in the tech world, with a balance between the war on social media raging on and some brighter innovations that aim to make our daily lives easier. If you missed anything, here’s our tech news roundup to get you up to speed. …Read more

Megan Hogg
Megan Hogg

Is it time to shape your reputation?

We operate in London, Paris and Munich, and have a network of like-minded partners across the globe.

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