We are the reputation shapers

Firefly is a pan-European communications and PR agency with offices in London, Paris and Munich, focused on shaping the reputations of businesses with technology at their heart.

Reputations are largely built by the experiences and interactions we hear from others – customers, partners, media, employees, candidates… even the ‘robots’ like Google and Alexa! Our services aim to make the most of these interactions to shape your reputation.

What are you looking to achieve through comms?

Increase your visibility and magnetism to attract prospects

Spreading the word about customer delight

Employee comms and engagement

Grow admiration for your leadership team

Run a digital and print PR, social or analyst campaign

Create consistent comms across Europe and beyond
View all our services

We believe that an organisation’s reputation is more than just an intangible asset – it’s an inescapable and all-pervasive force like gravity.

Every single action that you and your company take, from product design to HR policies, from how your CEO behaves to the content of your latest news release, affect how others perceive and interact with your brand.

This means that to shape your reputation, you cannot just focus on editorial coverage or social channels – you need to look deeper, to your customers, to your employees, to your suppliers and leadership community.

More about us

Firefly has been shaping the reputations of organisations for over thirty years

From helping international firms like CenturyLink develop their leadership team to working on employee communications with road-rail vehicle providers Quattro, helping prospects discover new brands like SafeToNet or becoming firmer advocates for established organisations like Crucial.

Take a look at the campaigns we’ve run

Conversant

Europe. Media relations. MarTech

Hitachi Consulting

UK. Content Marketing. IT Consulting

PathMotion

Europe. Media Relations. HRTech

Red Trouser Day

UK. Media Relations. Not-for-profit

Omnico

UK. Research. RetailTech

Masternaut

Europe. Media Relations. Telematics

Give as you Live

UK. Influencer Relations. Platform

SafeToNet

UK. Media Relations. Security
View more examples

What our Clients say

“Coordinating clients, PR teams from seven countries and Cornerstone executives means there are many moving parts, and with Firefly, every year is more successful than the last. Even under pressure, the Firefly team are diligent, tenacious and go above and beyond”

Susan Hilliar, Senior Head of Public Relations & Communications at Cornerstone OnDemand

“As our business, brand requirements and goals have continued to evolve, Firefly has kept up and regularly proactively presented new ideas and approaches to drive further PR success. We’ve been supported by Firefly since 2009, and I have long appreciated the team’s determination, agility and results-driven attitude.”

Kelly Sasso, Micron Consumer Products Group at Micron Technology

“NGINX’s commercial and technical proposition is sophisticated, but the Firefly team got to grips with it straight away. The team immersed themselves in our world, spending time in our Cambridge office every quarter and ensuring that not only did they understand our technology and sales model correctly, but that they were always challenging us and bringing new themes to the table so that our discussions with press were both timely and relevant.”

Ed English, Senior Director of Marketing, NGINX

Our thoughts about reputation shaping

Resolutions

Creating realistic resolutions that stick

We’ve reached that time of year where everyone is just about focussed on the new year ahead, already thinking about their New Year’s resolutions in the hope that this is the year they’ll be able to stick to them longer than a few weeks. We hear the phrase, ‘New year, new me’, as we make […] …Read more

Claire Walker
Claire Walker
chatbot

“Can I just speak to a real person, please?” – the rebrand of the chatbot

How many times have we uttered these words in defeat during the festive season? After hours of trying to decrypt the magic combination of ‘yesses’ and ‘nos’ in a chatbot window while online shopping, desperately trying to reach the inbox of a human employee. Well, if you believe the AI industry’s announcements, come the new […] …Read more

Lottie Bulmer
Lottie Bulmer

The rise of the tech “LinkedInfluencer”

LinkedIn turned twenty years old in 2023 and has undergone much transformation within its two decades. Once purely a place to find and list jobs, as well as connect with peers, the platform has morphed into something more akin to Instagram, or Facebook. It’s no longer just a professional networking site, but a social media […] …Read more

Rebecca Graham
Rebecca Graham

Is it time to shape your reputation?

We operate in London, Paris and Munich, and have a network of like-minded partners across the globe.

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