We are the reputation shapers


Reputations are largely built by the experiences and interactions we hear from others – customers, partners, media, employees, candidates… even the ‘robots’ like Google and Alexa! Our services aim to make the most of these interactions to shape your reputation.

What are you looking to achieve through comms?

We believe that an organisation’s reputation is more than just an intangible asset – it’s an inescapable and all-pervasive force like gravity.

Every single action that you and your company take, from product design to HR policies, from how your CEO behaves to the content of your latest news release, affect how others perceive and interact with your brand.

This means that to shape your reputation, you cannot just focus on editorial coverage or social channels – you need to look deeper, to your customers, to your employees, to your suppliers and leadership community.

Firefly has been shaping the reputations of organisations for over thirty years


From helping international firms like CenturyLink develop their leadership team to working on employee communications with road-rail vehicle providers Quattro, helping prospects discover new brands like SafeToNet or become firmer advocates for established organisations like Crucial.

Take a look at the campaigns we’ve run

“Coordinating clients, PR teams from seven countries and Cornerstone executives means there are many moving parts, and with Firefly, every year is more successful than the last. Even under pressure, the Firefly team are diligent, tenacious and go above and beyond”

Susan Hilliar, Senior Head of Public Relations & Communications at Cornerstone OnDemand

“As our business, brand requirements and goals have continued to evolve, Firefly has kept up and regularly proactively presented new ideas and approaches to drive further PR success. We’ve been supported by Firefly since 2009, and I have long appreciated the team’s determination, agility and results-driven attitude.”

Kelly Sasso, Micron Consumer Products Group at Micron Technology

“NGINX’s commercial and technical proposition is sophisticated, but the Firefly team got to grips with it straight away. The team immersed themselves in our world, spending time in our Cambridge office every quarter and ensuring that not only did they understand our technology and sales model correctly, but that they were always challenging us and bringing new themes to the table so that our discussions with press were both timely and relevant.”

Ed English, Senior Director of Marketing, NGINX

Our thoughts about reputation shaping

Spark Tech News Roundup – September

Here’s our round up of our favourite and extraordinary tech stories from September. …Read more

Allison Kroll
Allison Kroll

Five myths about shaping online reputations.

Having an online presence is an essential part of a business’s operations and a key communication tool at present. It allows us to broadcast messages to a wide audience at any time of the day, connect with customers and stakeholders directly. …Read more

Claire Walker
Claire Walker

Don’t forget authenticity and vulnerability in the business frenzy.

When the pandemic blended our professional and personal lives, we learned valuable lessons in authenticity and vulnerability as the world changed around us. …Read more

Eliza Thompson
Eliza Thompson

Is it time to shape your reputation?

We operate in London, Paris and Munich, and have a network of like-minded partners across the globe.

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