Fast-forward thirty years and much of the world has changed – and much hasn’t.
Without a doubt, reputation is still as critical now as it was then: The public are more likely to buy from a brand with a good reputation.
But at the same time, where B2B and B2C audiences get their information from has fragmented. Many employees get their information from each other, rather than official company sources.
The media has fragmented, social media and influencers have arisen, and customers often talk to each other in online and offline forums.
A twenty-five-point reputation system
Firefly has developed a twenty-five-point system of mapping an organisation’s reputation across multiple axes, from employee views, to perceptions of leadership, from favourability and desirability with prospects to the examination of online reviews like Glassdoor and Trustpilot.
These metrics now form the basis of a methodology for assessing the success of all our communications programmes and the magnitude and shape of your organisation’s reputation.
The first holistic reputation audit, running across twenty-five different metrics, looking at:
Whilst our Fireflies – as we call ourselves – may be spread across Europe, we’re very much one cohesive team.
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