The Deliveroo IPO boycott could be far reaching, and have implications far beyond the tech industry as fund managers slate their ethical stances. As experts in reputation shaping for tech-driven business, Firefly and I are watching closely. ...Read more
Everyone reacts to hard truths in their own way. After a helluva year we’re all a bit Zoomed out. The sound of our own voices, the sight of our own reflection staring back from whatever comms platform we use is quite draining and distracting. Sometimes I barely recognise myself looking back at me. Noom, here I come! ...Read more
The pandemic hit some organisations harder than others, and for companies like Airbnb in the hospitality industry, it was a big blow. So, it wasn’t a surprise that Airbnb made the decision to pause all its performance marketing, but what may be a surprise is that the cut is going to be permanent. ...Read more
Almost three months into 2021 and despite lockdown still looming over us here in the UK, there finally seems to be a real end in sight this time following the government’s welcoming roadmap out of lockdown (Beer gardens to open in April? Yes please!). But what's been happening in tech? ...Read more
Our CEO explores the latest crisis from KPMG after ex-chairman made negative remarks about the workforce, and what organisations and comms teams can learn. ...Read more
A round-up of the tech stories that are hotting up right now in February and worth keeping an eye on, including news from Google, Facebook and Nvidia. ...Read more
The news this month that Jeff Bezos is stepping down as Chief Executive Officer (CEO) of Amazon has shocked many. After leading the company for more than a quarter of a century, he will now vacate the role and become Executive Chair. His replacement? The somewhat unknown Andy Jassy. Well, I say unknown – to […] ...Read more
We’re not even one full month into 2021 and the world of tech has been as wild and unpredictable as ever. Here’s a round up of highlights from the last few weeks and my thoughts on why they’re important for the future. The only place to begin must be the fallout from the shocking scenes […] ...Read more
We’re all living restricted lives. Some people have made it harder for themselves with extra self-imposed restrictions like ‘dry’ January or dieting. For all these reasons and more, January is a tough month with cold days and long, dark nights. Thankfully, it’s interspersed with a few sunny spells. There is nothing more uplifting for the soul […] ...Read more
With over thirty years of experience here at Firefly, we’ve seen a lot of things come and go and experienced many transformations and makeovers, not only of ourselves, but our whole industry. While there would normally be a fair bit of breathing space between each new iteration, now, we’re lucky if we get a few […] ...Read more
Angel Pearce looks at six trends that will define the communications industry in 2021 ...Read more
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