Blog

Blog

Communicating culture change: A lesson from those banning politics at work

Companies announcing culture change has become a normality. Claire Walker explores what we can learn from those banning politics at work. ...Read more

Claire Walker
Claire Walker
Blog

What’s hotting up in the tech space right now?

The UK tech industry, social media updates and microchips implanted in your brain - here's what the Firefly team have been reading in May's tech news ...Read more

Charlotte Stoel
Charlotte Stoel
Friends hugging
Blog

Customer advocacy and comms: Five ways to give your clients a virtual hug

The role of customer advocacy is growing. Eleanor Frere explores how comms and marketing teams can show their company cares and give something back. ...Read more

Eleanor Frere
Eleanor Frere
Blog

Internal communication is just as important as external – and here’s how to improve it

At this point, we’ve all heard of burnout. Some of us have probably experienced it in some form or another – especially as most of us are putting in an extra two hours on average each day while working from home. Recently, a handful of employees from Goldman Sachs came forward to reveal that they […] ...Read more

Angel Pearce
Angel Pearce
Blog

What’s trending this month in tech?

Firstly, while a little off topic, we have to acknowledge that we’ve all made it through the drab winter months and spring has finally sprung. Not to mention, like the flowers finally coming into bloom, surveys show there is also growing optimism looking towards the future. Now, back to the big developments we’re seeing unfolding […] ...Read more

Eleanor Frere
Eleanor Frere
Blog

Is there reputational risk associated with investing in the gig economy?

One of tech’s hottest stories this month was Deliveroo’s IPO. From the outset, Deliveroo should have been a runaway success on London’s stock market, given its healthy growth and backing from tech giants like Amazon. Instead, it set the record as London’s worst IPO in its history – not quite the success it expected. Pricing, […] ...Read more

Claire Walker
Claire Walker
Blog

Will Deliveroo get its just deserts when it IPOs?

The Deliveroo IPO boycott could be far reaching, and have implications far beyond the tech industry as fund managers slate their ethical stances. As experts in reputation shaping for tech-driven business, Firefly and I are watching closely. ...Read more

Claire Walker
Claire Walker
Blog

The Ugly Truth

Everyone reacts to hard truths in their own way. After a helluva year we’re all a bit Zoomed out. The sound of our own voices, the sight of our own reflection staring back from whatever comms platform we use is quite draining and distracting. Sometimes I barely recognise myself looking back at me. Noom, here I come! ...Read more

Claire Walker
Claire Walker
Blog

Airbnb’s marketing pivot – new focus on brand and reputation

The pandemic hit some organisations harder than others, and for companies like Airbnb in the hospitality industry, it was a big blow. So, it wasn’t a surprise that Airbnb made the decision to pause all its performance marketing, but what may be a surprise is that the cut is going to be permanent. ...Read more

Charlotte Stoel
Charlotte Stoel
Blog

What's trending in tech right now?

Almost three months into 2021 and despite lockdown still looming over us here in the UK, there finally seems to be a real end in sight this time following the government’s welcoming roadmap out of lockdown (Beer gardens to open in April? Yes please!). But what's been happening in tech? ...Read more

Hollie Abbott
Hollie Abbott
Claire Walker

Weathering a communications storm: What can we learn from the recent KPMG crisis?

Our CEO explores the latest crisis from KPMG after ex-chairman made negative remarks about the workforce, and what organisations and comms teams can learn. ...Read more

Claire Walker
Claire Walker

Is it time to shape your reputation?

We operate in London, Paris and Munich, and have a network of like-minded partners across the globe.

Get in touch

Sign up to Spark, our newsletter

Receive thought pieces from our leadership team, views on the news, tool of the month and light relief for comms folk

You can unsubscribe at any time, please read our privacy policy for more information