Comms planning
What can 'The Rise and Fall of Abercrombie & Fitch' teach us about managing reputations?
Lucas Jackson analyses Netflix's latest documentary on Abercrombie and Fitch, discussing its impact on reputation. ...Read more
Lucas Jackson analyses Netflix's latest documentary on Abercrombie and Fitch, discussing its impact on reputation. ...Read more
May has brought a range of innovation across the tech sector, from AI to VR and more. ...Read more
As VR adoption increases, the technology is transforming both the world of work and our personal lives. How can comms professionals leverage VR for campaigns? ...Read more
Lucas Jackson sums up this month in tech, covering topics from the metaverse to Elon Musk's Twitter takeover and more. ...Read more
Claire Walker discusses how to create engaging content that overcomes attention span defecits for communications campaigns. ...Read more
Georgia Dallas outlines the golden rules for creating a personal brand and discusses the value of building a honest social media image. ...Read more
Our very own Selina Jardim discusses key tips and tricks in selecting a European tech PR agency, and valuable lessons learned from fake agency, Madbird. ...Read more
Spring has finally sprung at Firefly HQ, with a few sunny days being enough to get our teams outside and enjoying all that our cities have to offer. We’re well into the first quarter of the year and the tech industry is continuing to thrive amidst the waves of geopolitical issues and legal challenges. Here’s everything you need to know from March. ...Read more
Claire Walker reveals top tips to keep your brand shining and alive. ...Read more
Some say that January feels like the 'longest' month of the year – and while that might not technically be true, it certainly went by in a blur. Now that February is done, we've had time to get in the swing of things and plan for the year ahead. People are shifting their focus away from the year that was, and thinking – what comes next? ...Read more
Facebook has had its fair share of crises in its relatively short and troubled tenure - the most recent being revelations from whistleblower, Frances Haugen, about the company’s algorithm increasing divisiveness on the platform, as well as insider knowledge about Instagram being harmful to mental health. And yet, at the start of the year, we heard about the company’s rebrand to Meta with a renewed focus away from social media and toward what is known as the metaverse (check out our previous post on the metaverse to find out more). ...Read more
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