Blog

Blog

The future of green tech: What’s on the horizon?

Now that COP27 is behind us, we can reflect on key discussions surrounding green tech and take a look at what the future could hold. ...Read more

Allison Kroll
Allison Kroll
Blog

Can a strong leadership reputation make a company resilient to cancel culture?

Cancel culture has the potential to ruin a company's reputation. Can a strong leadership reputation make companies resilient to its effects? ...Read more

Eve Smart
Eve Smart
Blog

Pitching lessons from the Christmas build up

Lessons that PRs can learn from the early, all-encompassing Christmas build up when pitching to the media – ask yourself, is it too early? ...Read more

Rebecca Graham
Rebecca Graham
Blog

Lights, camera, action or no action?

Have you heard of the ‘Corn kid’ trend on TikTok at the moment? Yeh, neither have I. My background is in corporate video and that’s more my bag. But whatever type of video we’re talking about, our world is becoming dominated by it. Smart phones and social media have transformed the way we ingest our […] ...Read more

Ben Brigham
Ben Brigham
Blog

Implementing robust customer communications during a cyberattack

A cyberattack occurs every 44 seconds. These attacks target businesses as much as individuals –almost one in three businesses (31%) are now threatened by hackers at least once a week. Such threats can cause reputational damage, but business leaders need not be alarmed. Implementing rapid reactive customer communications can allow organisations to circumvent potentially severe […] ...Read more

Megan Hogg
Megan Hogg
Blog

A fish rots from the head: reputation needs leadership

Over the years I’ve had the privilege of engaging with a number of major tech bosses to get their views on reputation, but one insight that came through strongly in my conversations was that “when it comes to reputation, a fish rots from the head.” This makes sense: leaders have the greatest power in a […] ...Read more

Selina Jardim
Selina Jardim
Blog

The rise of technology in sport

When we think of sport we think of athletes. Athletes that are at the top of their physical game, with abilities that simply defy the laws of gravity. Basketball fans have long admired Michael Jordan’s hang time, and the game of football has never been able to understand Cristiano Ronaldo’s headers which seem to stop […] ...Read more

Megan Dennison
Megan Dennison
Blog

Communicating in an economic downturn - a delicate matter

The last couple of years have brought what has felt like near non-stop economic turbulence. Brexit, Covid-19, the outbreak of war in Ukraine and now the spiralling cost of living and energy prices have all created shockwaves to global economies. At a time where the pinch is being felt by businesses and consumers alike, communications […] ...Read more

Rebecca Graham
Rebecca Graham
Blog

PR messaging lesson: The power of 'shock value'

As Monday rolls around, another episode of House of the Dragon is ready for me to watch. I hit play. But oh, the c-word is used again by one of the main characters. It’s really becoming annoying. The c-word has always been very divisive, some people can easily say it, some just can’t. But the […] ...Read more

Charlotte Stoel
Charlotte Stoel
plant growing from pennies
Blog

Creating a recession proof reputation

Tips from Claire Walker on how to build and maintain a recession proof reputation in a time of economic downturn. ...Read more

Claire Walker
Claire Walker
beach ball in pool
Blog

How can travel tech make summer holidays more sustainable?

Travel tech is providing all sorts of ways to lessen our carbon footprints when travelling this summer. Read more to find out how! ...Read more

Megan Hogg
Megan Hogg

Is it time to shape your reputation?

We operate in London, Paris and Munich, and have a network of like-minded partners across the globe.

Get in touch

Sign up to Spark, our newsletter

Receive thought pieces from our leadership team, views on the news, tool of the month and light relief for comms folk

You can unsubscribe at any time, please read our privacy policy for more information