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Blog

Will Deliveroo get its just deserts when it IPOs?

The Deliveroo IPO boycott could be far reaching, and have implications far beyond the tech industry as fund managers slate their ethical stances. As experts in reputation shaping for tech-driven business, Firefly and I are watching closely. ...Read more

Claire Walker
Claire Walker
Blog

The Ugly Truth

Everyone reacts to hard truths in their own way. After a helluva year we’re all a bit Zoomed out. The sound of our own voices, the sight of our own reflection staring back from whatever comms platform we use is quite draining and distracting. Sometimes I barely recognise myself looking back at me. Noom, here I come! ...Read more

Claire Walker
Claire Walker
Blog

Airbnb’s marketing pivot – new focus on brand and reputation

The pandemic hit some organisations harder than others, and for companies like Airbnb in the hospitality industry, it was a big blow. So, it wasn’t a surprise that Airbnb made the decision to pause all its performance marketing, but what may be a surprise is that the cut is going to be permanent. ...Read more

Charlotte Stoel
Charlotte Stoel
Blog

What's trending in tech right now?

Almost three months into 2021 and despite lockdown still looming over us here in the UK, there finally seems to be a real end in sight this time following the government’s welcoming roadmap out of lockdown (Beer gardens to open in April? Yes please!). But what's been happening in tech? ...Read more

Hollie Abbott
Hollie Abbott
Claire Walker

Weathering a communications storm: What can we learn from the recent KPMG crisis?

Our CEO explores the latest crisis from KPMG after ex-chairman made negative remarks about the workforce, and what organisations and comms teams can learn. ...Read more

Claire Walker
Claire Walker
Charlotte Stoel

What’s trending in tech right now?

A round-up of the tech stories that are hotting up right now in February and worth keeping an eye on, including news from Google, Facebook and Nvidia. ...Read more

Charlotte Stoel
Charlotte Stoel
Blog

What next for Amazon and its executive communications?

The news this month that Jeff Bezos is stepping down as Chief Executive Officer (CEO) of Amazon has shocked many. After leading the company for more than a quarter of a century, he will now vacate the role and become Executive Chair. His replacement? The somewhat unknown Andy Jassy. Well, I say unknown – to […] ...Read more

Tim Williams
Tim Williams
Blog

Trending Tech stories you need to know about

We’re not even one full month into 2021 and the world of tech has been as wild and unpredictable as ever. Here’s a round up of highlights from the last few weeks and my thoughts on why they’re important for the future. The only place to begin must be the fallout from the shocking scenes […] ...Read more

Tim Williams
Tim Williams
Blog

May your 2021 comms campaigns be blooming marvellous

We’re all living restricted lives. Some people have made it harder for themselves with extra self-imposed restrictions like ‘dry’ January or dieting. For all these reasons and more, January is a tough month with cold days and long, dark nights. Thankfully, it’s interspersed with a few sunny spells. There is nothing more uplifting for the soul […] ...Read more

Claire Walker
Claire Walker
Blog

The Reputation Shaper B-R-A-I-N in 2021

With over thirty years of experience here at Firefly, we’ve seen a lot of things come and go and experienced many transformations and makeovers, not only of ourselves, but our whole industry. While there would normally be a fair bit of breathing space between each new iteration, now, we’re lucky if we get a few […] ...Read more

Eleanor Frere
Eleanor Frere
Blog

From changing comms to care: Six trends that will make a huge impact in 2021

Angel Pearce looks at six trends that will define the communications industry in 2021 ...Read more

Angel Pearce
Angel Pearce

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