Blog

Comms planning

What can 'The Rise and Fall of Abercrombie & Fitch' teach us about managing reputations?

Lucas Jackson analyses Netflix's latest documentary on Abercrombie and Fitch, discussing its impact on reputation. ...Read more

Lucas Jackson
Lucas Jackson
Tech News

April showers bring May flowers in the form of exciting tech innovation

May has brought a range of innovation across the tech sector, from AI to VR and more. ...Read more

Megan Hogg
Megan Hogg
Claire Walker

A virtual playground: How can VR tools benefit your comms efforts?

As VR adoption increases, the technology is transforming both the world of work and our personal lives. How can comms professionals leverage VR for campaigns? ...Read more

Claire Walker
Claire Walker
Blog

Hop into our April roundup of the best tech news

Lucas Jackson sums up this month in tech, covering topics from the metaverse to Elon Musk's Twitter takeover and more. ...Read more

Lucas Jackson
Lucas Jackson
Blog

The marketer's challenge of the shrinking attention span

Claire Walker discusses how to create engaging content that overcomes attention span defecits for communications campaigns. ...Read more

Claire Walker
Claire Walker
Blog

Creating a shining personal brand: Brand as you would like to be branded

Georgia Dallas outlines the golden rules for creating a personal brand and discusses the value of building a honest social media image. ...Read more

Georgia Dallas
Georgia Dallas
European PR

Separating fact from fiction: lessons from Madbird

Our very own Selina Jardim discusses key tips and tricks in selecting a European tech PR agency, and valuable lessons learned from fake agency, Madbird. ...Read more

Selina Jardim
Selina Jardim
Tech News

Spring forward with our latest tech roundup

Spring has finally sprung at Firefly HQ, with a few sunny days being enough to get our teams outside and enjoying all that our cities have to offer. We’re well into the first quarter of the year and the tech industry is continuing to thrive amidst the waves of geopolitical issues and legal challenges. Here’s everything you need to know from March. ...Read more

Megan Hogg
Megan Hogg
Keeping your brand shining
Blog

Let there be light: Four ways to keep your brand shining

Claire Walker reveals top tips to keep your brand shining and alive. ...Read more

Claire Walker
Claire Walker
Tech News

Romance and robots: What dominated the headlines this February? 

Some say that January feels like the 'longest' month of the year – and while that might not technically be true, it certainly went by in a blur. Now that February is done, we've had time to get in the swing of things and plan for the year ahead. People are shifting their focus away from the year that was, and thinking – what comes next? ...Read more

Allison Kroll
Allison Kroll
Blog

Can rebranding reshape your reputation? 

Facebook has had its fair share of crises in its relatively short and troubled tenure - the most recent being revelations from whistleblower, Frances Haugen, about the company’s algorithm increasing divisiveness on the platform, as well as insider knowledge about Instagram being harmful to mental health. And yet, at the start of the year, we heard about the company’s rebrand to Meta with a renewed focus away from social media and toward what is known as the metaverse (check out our previous post on the metaverse to find out more).   ...Read more

Claire Walker
Claire Walker

Is it time to shape your reputation?

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