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Blog

Hop into our April roundup of the best tech news

Lucas Jackson sums up this month in tech, covering topics from the metaverse to Elon Musk's Twitter takeover and more. ...Read more

Lucas Jackson
Lucas Jackson
Blog

The marketer's challenge of the shrinking attention span

Claire Walker discusses how to create engaging content that overcomes attention span defecits for communications campaigns. ...Read more

Claire Walker
Claire Walker
Blog

Creating a shining personal brand: Brand as you would like to be branded

Georgia Dallas outlines the golden rules for creating a personal brand and discusses the value of building a honest social media image. ...Read more

Georgia Dallas
Georgia Dallas
European PR

Separating fact from fiction: lessons from Madbird

Our very own Selina Jardim discusses key tips and tricks in selecting a European tech PR agency, and valuable lessons learned from fake agency, Madbird. ...Read more

Selina Jardim
Selina Jardim
Tech News

Spring forward with our latest tech roundup

Spring has finally sprung at Firefly HQ, with a few sunny days being enough to get our teams outside and enjoying all that our cities have to offer. We’re well into the first quarter of the year and the tech industry is continuing to thrive amidst the waves of geopolitical issues and legal challenges. Here’s everything you need to know from March. ...Read more

Megan Hogg
Megan Hogg
Keeping your brand shining
Blog

Let there be light: Four ways to keep your brand shining

Claire Walker reveals top tips to keep your brand shining and alive. ...Read more

Claire Walker
Claire Walker
Tech News

Romance and robots: What dominated the headlines this February? 

Some say that January feels like the 'longest' month of the year – and while that might not technically be true, it certainly went by in a blur. Now that February is done, we've had time to get in the swing of things and plan for the year ahead. People are shifting their focus away from the year that was, and thinking – what comes next? ...Read more

Allison Kroll
Allison Kroll
Blog

Can rebranding reshape your reputation? 

Facebook has had its fair share of crises in its relatively short and troubled tenure - the most recent being revelations from whistleblower, Frances Haugen, about the company’s algorithm increasing divisiveness on the platform, as well as insider knowledge about Instagram being harmful to mental health. And yet, at the start of the year, we heard about the company’s rebrand to Meta with a renewed focus away from social media and toward what is known as the metaverse (check out our previous post on the metaverse to find out more).   ...Read more

Claire Walker
Claire Walker
Blog

What can The Tinder Swindler teach us about honesty in PR and comms? 

At this point, most of us will have seen the latest Netflix-induced cultural phenomenon – The Tinder Swindler. If not, you’ll likely have heard about it through friends, news outlets and every existing social media platform you happen to be active on. But here’s something you’ve maybe not thought about: what can the Tinder Swindler teach us about comms, PR and branding?  ...Read more

Rebecca Graham
Rebecca Graham
Blog

New year, new me? Sharpening your comms plans in 2022 and beyond

2022 is set to be a unique year in the comms world, as after two years of riding the wave of the pandemic, we are finally starting to see light at the end of what has been at times an incredibly dark tunnel. Although, that light is not the ‘normal’ pace of business as we experienced it pre-2020, nor should it be. We should celebrate the developments that have come out of this difficult period, taking what we have learned from a moment of crisis to put our best foot forward for our campaigns in 2022. ...Read more

Claire Walker
Claire Walker
Blog

2022 is the year to harness the power of optimism

In an industry where we are required to be creative and constantly on the point, harnessing the power of optimism is a requirement to meet our goals as the new year dawns. ...Read more

Allison Kroll
Allison Kroll

Is it time to shape your reputation?

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