Blog
Is AI compromising our curiosity?
As AI becomes increasingly prominent in our lives, it is time for comms professionals to consider the impact on creativity and curiosity. ...Read more
Technology
Cracking the communication code in technology
Often, when communicating about technology, conversations can become quite technical. How can brands cut through the noise and communicate effectively? ...Read more
Sameer Jama
Blog
How Barbie’s reputational overhaul painted the world pink
Barbie's reputation hasn't always been positive, but this year's Barbie film has changed the tides. What can this teach us about reputation shaping? ...Read more
Alexandra Kourakis
Blog
Twitter rebrand: Will Elon Musk's X-periment work?
There were always parallels that could be drawn between Elon Musk and Tony Stark – a controversial and eccentric billionaire living in a remote part of the world conjuring up futuristic technologies to spread to the masses. However, it seems that Elon Musk has decided to go down the path of the X-Men instead. With […] ...Read more
Ben Brigham
Blog
How simple café jobs can provide young people with invaluable life skills
During my work experience with Firefly, I discovered that many of the team worked in hospitality jobs before their current role, and it got me thinking about how my own experience working in hospitality might be giving me more skills and experience than I had initially imagined. Everybody knows that hospitality is not the most […] ...Read more
Jessica Ellis
Blog
Responsible AI: Why everyone in tech comms should be part of the conversation
Every day, I see headlines filled with stories on AI regulation. This fast-paced conversation has left government bodies unsure about the rules they should implement. The UK has proposed decentralised models, while the US has engaged tech leaders in discussions on AI safety and security. Meanwhile, the EU has introduced the AI Act. The discussion […] ...Read more
Charlotte Stoel
Blog
Ctrl+Alt+Connect: Embracing virtual events in the new era of tech comms
After spending three years studying PR at university, then joining the tech comms world, I thought I knew public relations – parties, events, and meeting journalists every week. The reality, however, was very different. Of course, in the pre-pandemic world, the communications industry thrived on in-person events – picture a bustling networking event, filled with […] ...Read more
Eve Smart
Blog
The power of storytelling and brand identity: How Manchester was dyed sky blue
Well… It’s that time of year again when all of us football fans find ourselves with a lot of spare time as the season comes to an end. Sure, there are the EURO qualifiers, but let’s be honest, they can’t compare to the excitement of watching Manchester City inevitably win the league, even though we […] ...Read more
Sameer Jama
Blog
Is AI changing the way we search?
We are currently witnessing the dawn of large language models (LLMs), such as ChatGPT. These are changing the way we work and the way we learn – particularly the way we search for information. There has been a huge reaction from education leaders, worrying about such tools being used to help students cheat their way […] ...Read more
Megan Dennison
Blog
How your attitude to sales impacts reputation
Those who are responsible for sales have a huge impact on business success. Building a strong sales reputation is therefore crucial. ...Read more
Claire Walker
Blog
Celebrating the human influence in reputation shaping
Whilst AI can be a useful PR tool, the human element should always remain central to any PR campaign. ...Read more