Blog

Resolutions
Blog

Creating realistic resolutions that stick

We’ve reached that time of year where everyone is just about focussed on the new year ahead, already thinking about their New Year’s resolutions in the hope that this is the year they’ll be able to stick to them longer than a few weeks. We hear the phrase, ‘New year, new me’, as we make […] ...Read more

Claire Walker
Claire Walker
chatbot
Blog

“Can I just speak to a real person, please?” - the rebrand of the chatbot

How many times have we uttered these words in defeat during the festive season? After hours of trying to decrypt the magic combination of ‘yesses’ and ‘nos’ in a chatbot window while online shopping, desperately trying to reach the inbox of a human employee. Well, if you believe the AI industry’s announcements, come the new […] ...Read more

Lottie Bulmer
Lottie Bulmer
Blog

The rise of the tech “LinkedInfluencer”

LinkedIn turned twenty years old in 2023 and has undergone much transformation within its two decades. Once purely a place to find and list jobs, as well as connect with peers, the platform has morphed into something more akin to Instagram, or Facebook. It’s no longer just a professional networking site, but a social media […] ...Read more

Rebecca Graham
Rebecca Graham
Blog

What reputational lessons can we learn from the recent Beckham documentary?

The Beckham documentary isn't just about celebrity culture, it tells us a lot about how reputations can be shaped and destroyed. ...Read more

Ben Brigham
Ben Brigham
Blog

The powerful comms combo between strategy and creativity

As communications professionals, our work requires both strategic thinking and creativity in a world where so many have something to say. ...Read more

Charlotte Stoel
Charlotte Stoel
Blog

Are search engines controlling how we think?

With SEO being the bread and butter for comms professionals, how much power do search engines wield to control how we think about products? ...Read more

Allison Kroll
Allison Kroll
Blog

How Patagonia maintained eco-friendly authenticity in the age of greenwashing

Brands are facing reputational challenges over greenwashing accusations, but Patagonia has remained authentic through a simple, but definitive statement. ...Read more

Matthew Healey
Matthew Healey
Blog

Is AI compromising our curiosity?

As AI becomes increasingly prominent in our lives, it is time for comms professionals to consider the impact on creativity and curiosity. ...Read more

Selina Jardim
Selina Jardim
Technology

Cracking the communication code in technology

Often, when communicating about technology, conversations can become quite technical. How can brands cut through the noise and communicate effectively? ...Read more

Sameer Jama
Sameer Jama
Blog

How Barbie’s reputational overhaul painted the world pink

Barbie's reputation hasn't always been positive, but this year's Barbie film has changed the tides. What can this teach us about reputation shaping? ...Read more

Alexandra Kourakis
Alexandra Kourakis
Blog

Twitter rebrand: Will Elon Musk's X-periment work?

There were always parallels that could be drawn between Elon Musk and Tony Stark – a controversial and eccentric billionaire living in a remote part of the world conjuring up futuristic technologies to spread to the masses. However, it seems that Elon Musk has decided to go down the path of the X-Men instead. With […] ...Read more

Ben Brigham
Ben Brigham

Is it time to shape your reputation?

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