Blog

Blog

Does cybersecurity have a comms problem?

Cybersecurity is crucial in today's world. However, many people still struggle to understand what it involves - is poor comms to blame? ...Read more

Alexandra Kourakis
Alexandra Kourakis
Blog

Avoiding the pitfalls of impulsive PR

While it is tempting to be part of the hottest media topics of the day, businesses should be wary of getting involved in conversations they really shouldn’t be ...Read more

Matthew Healey
Matthew Healey
Uncategorised

Setting Sail: Navigating the Business Seas with Reputation

In the vast and often turbulent waters of the business world, organisations must navigate through ever-changing currents, unpredictable storms, and shifting tides. ...Read more

Selina Jardim
Selina Jardim
Blog

SAG-AFTRA Strikes and the Ripple Effect on AI Adoption

The influence of the recent SAG-AFTRA strikes extends far beyond pay. Driven by concerns over fair compensation and working conditions, the strikes have highlighted broader issues surrounding the relationship between technology (AI in particular) and labour. ...Read more

Emily Royle
Emily Royle
Blog

From potato to progress: Addressing communication breakdowns

Miscommunication and misunderstanding are part and parcel of life. They happen often, and if corrected in good time, no big deal. But what happens when there’s a communication breakdown that is left unaddressed? The relationship breaks down too. ...Read more

Charlotte Stoel
Charlotte Stoel
Blog

Pan-European PR: It’s so much more than translation

We often consider translation to be at the heart of communicating across borders - but Pan-European PR is so much more. ...Read more

Megan Hogg
Megan Hogg
Blog

Humanoids walking among us

Technologically, humanity is at an inflection point. More and more industries are advancing so much that concepts and technologies previously reduced to cameo appearances in Sci-Fi films are beginning to come into the mainstream. This trend is currently being driven by a few key technologies such as autonomous or flying vehicles, the metaverse and, particularly […] ...Read more

Ben Brigham
Ben Brigham
Blog

Every company should have a crisis handbook

Company scandals and crises hit the headlines on an almost weekly, if not daily, basis. Cloudflare has been in hot water recently, for instance, for the way the company handled mass layoffs. It was made worse by the now infamous video of a woman being let go by two people she’d never met prior, and […] ...Read more

Rebecca Graham
Rebecca Graham
Blog

What Role Will Reputation Play If Britain Is To Become A New Silicon Valley?

This article was originally published in Forbes. Politicians making grandiose claims is as old as time itself. Call me cynical, but often these claims are revealed by scrutiny and time to be nothing more than just that—claims. So, when Jeremy Hunt, backed by Rishi Sunak, recently outlined (several times) his vision to make the U.K. […] ...Read more

Claire Walker
Claire Walker
Resolutions
Blog

Creating realistic resolutions that stick

We’ve reached that time of year where everyone is just about focussed on the new year ahead, already thinking about their New Year’s resolutions in the hope that this is the year they’ll be able to stick to them longer than a few weeks. We hear the phrase, ‘New year, new me’, as we make […] ...Read more

Claire Walker
Claire Walker
chatbot
Blog

“Can I just speak to a real person, please?” - the rebrand of the chatbot

How many times have we uttered these words in defeat during the festive season? After hours of trying to decrypt the magic combination of ‘yesses’ and ‘nos’ in a chatbot window while online shopping, desperately trying to reach the inbox of a human employee. Well, if you believe the AI industry’s announcements, come the new […] ...Read more

Lottie Bulmer
Lottie Bulmer

Is it time to shape your reputation?

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