Blog
From changing comms to care: Six trends that will make a huge impact in 2021
Angel Pearce looks at six trends that will define the communications industry in 2021 ...Read more
Angel Pearce looks at six trends that will define the communications industry in 2021 ...Read more
Hollie Abbott looks back at some of the best content to come from the Firefly team in 2020 ...Read more
What's hot in tech right now? Firefly's team looks at the trends in December. ...Read more
It’s been a month of twists and turns! The US has a new President, there has been a breakthrough in finding a Covid-19 vaccine, the UK economy has grown… It’s exciting but there’s still a way to go before getting to anywhere resembling normal. It has been a busy time for tech too, accelerating innovations […] ...Read more
The game escape: But it’s not a game, it’s a multibillion industry with reputations at stake A few years ago, when my son told me he was going to Wembley Arena to watch an esports tournament, I was genuinely shocked. The idea of a stadium selling out tickets for people to sit and watch other […] ...Read more
How do I run the perfect brainstorm? As my fellow Fireflies have written, coming up with new ideas when you’re not in the same room as your colleagues can be a challenge. In this piece, we’ll revisit a timeless topic – how to run the perfect brainstorm*. Surprisingly, modern thinking about brainstorms has changed considerably […] ...Read more
Dear Reader, I write to you today with one thing in mind: setting the record straight on ‘cancel culture’ and establishing why the comms industry must finally get to grips with it. Now, before we proceed, we must first define ‘cancel culture’. It is the term used to describe the public denouncing of the behaviour […] ...Read more
We have always worked with tech-driven companies, building their profiles and shaping reputations. It’s a sector that never gets tired; tech advances never cease to amaze and enthrall me. Frankly, it’s the ground-breaking audacity, being at the beginning of a new movement, changing the way the human race interconnects with something, or each other, for […] ...Read more
Autumn is well and truly upon us now that we’ve switched back the clocks, and with fresh coronavirus restrictions enforced across the UK and, dare I say, the festive season right around the corner, it’s been a busy month on the tech news front. Here’s our roundup of what you might have missed in the […] ...Read more
On Wednesday 21st October at 4pm BST, Firefly’s Europe experts are hosting a free webinar that will cover everything you need to know about how to ensure success in multi-country PR and comms campaigns. As a taster, here are a handful of the key challenges that must be considered when running campaigns across Europe. The […] ...Read more
Expansion into and across Europe is a major move for most businesses. Whether based in another continent such as North America and tackling Europe for the first time, or already established in one European country and now entering other markets, Europe presents significant opportunities to grow a business and reach new prospects. Getting your communications […] ...Read more
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