2011: signposting this year’s PR priorities

2011: signposting this year’s PR priorities

Ana Mangahas

Ana Mangahas

I took an informal poll of my Firefly colleagues by asking for some 2011 PR predictions. Always an interesting question to posit this time of year, so here’s a quick roundup of the top responses:

Measure, measure, measure: this could be a make-or-break year for some measurement and evaluation providers, covering both traditional and social media. Expect more consolidation as well as standardisation across the industry, which will necessitate even closer collaboration between third party measurement vendors and PRs . For some sound industry points of view, check out these principles (and “hoorah!” for principle 5, in particular).

Back-to-basics: this year, if they haven’t already, PRs should turn their attention to analytics. This means both the raw data served up by your measurement/evaluation tool of choice, as well as probing those figures like good, old-fashioned data sleuths. It’s not enough to drop pretty graphs into PowerPoint presentations: be prepared to answer why.

Great copy:  at the risk of sounding old-fashioned, we’re also big believers in the “return of great copy”. Whilst we’re still happy tweeting, poking and digg.ing, great copy is still great copy, and has its place in the world of PR and communications. Just ask Copyblogger.

Where are they now? Last year, we saw more friends leap onto new, social media platforms like Posterous, Quora and Gowalla. Admittedly, it’s getting harder to keep up with their sheer numbers (the platforms, not our friends), as well as gauge whether there’s a substantial enough following on each. Although the social media graveyard is growing, we predict it will be easier to resurrect some fundamentally great ideas, because of the low barrier to entry in the first instance. And when that happens – complete with the necessary tweaks to make these platforms truly great – then we can talk about the real, game-changing Web. 

Happy 2011!

Share this story:

Read more from the blog

Comms planning

What can 'The Rise and Fall of Abercrombie & Fitch' teach us about managing reputations?

Lucas Jackson analyses Netflix's latest documentary on Abercrombie and Fitch, discussing its impact on reputation. ...Read more

Lucas Jackson
Lucas Jackson
Tech News

April showers bring May flowers in the form of exciting tech innovation

May has brought a range of innovation across the tech sector, from AI to VR and more. ...Read more

Megan Hogg
Megan Hogg
Claire Walker

A virtual playground: How can VR tools benefit your comms efforts?

As VR adoption increases, the technology is transforming both the world of work and our personal lives. How can comms professionals leverage VR for campaigns? ...Read more

Claire Walker
Claire Walker

Add a comment

This site uses Akismet to reduce spam. Learn how your comment data is processed.

Is it time to shape your reputation?

We operate in London, Paris and Munich, and have a network of like-minded partners across the globe.

Get in touch

Sign up to Spark, our newsletter

Receive thought pieces from our leadership team, views on the news, tool of the month and light relief for comms folk

You can unsubscribe at any time, please read our privacy policy for more information