I don’t think I’m wrong in thinking that many of us are very much looking forward to saying farewell, au revoir and auf wiedersehen to 2020. It has been quite the turbulent year, to say the least, and I’m sure almost people are exhausted and ready for the Christmas break. With vaccines preparing to be rolled out, 2021 is already starting to look more hopeful and ‘normality’ may actually start to return.

Whilst we’ll be quite glad to see the back of this year, we shouldn’t totally forget it. We’ve seen a lot of great things come out of 2020 that had a real impact on lives and society – from the generosity of people and companies offering their money and support to those in need, to finding a better work life balance through remote working –, so it’s not all been doom and gloom.

Here at Firefly, we have had many moments of inspiration throughout the year. If anything, the whirlwind of 2020 got us talking, debating and sharing so much more, with lots of great new ideas and reflections in the comms space. Launching Reputation Shapers was most definitely a highlight for us – more on that below! With every crisis comes creativity, new thinking and differing outlooks on life, and so I wanted to share some of our best pieces of content.

1. Unrestricted creative thinking in an ever more restricted world. Back in March, when we were all feeling a little uncertain and unmotivated, Charlotte wrote this piece which includes some handy tools to help boost creativity and morale – something we’ll definitely be needing again in January when we come back refreshed from the Christmas holidays!
2. Communicating in a global crisis. Effectively communicating in a crisis is tough, as some companies have learnt this year (some better than others). Angel’s piece from April discussed this conundrum and how we can navigate a meaningful message in a troubling time.
3. Europe: How to get multi-country comms right. Did you catch our webinar ran by our European PR experts? Here’s a taster of what they discussed.
4. It’s time for comms to get serious about ‘cancel culture’. Whilst the pandemic distracted us from many things, it failed to distract us from cancel culture. In fact, the movement seemed even more prevalent this year. Tim delves into more detail in this piece and why it’s important for us comms folk to get our heads around.
5. The Covid marketing brain: How marketers are thinking and acting in new ways. Marketers have had to shut down some plans, rethink others and completely move away from their usual timeline. The team and I decided to illustrate what the marketers brain might look like in this piece for Just Marketing back in May – this will likely continue to evolve in 2021!
6. Comic relief: An ode to humour. In darkness, you always try and find the light and in this piece, I shed some light on all things comedy and how it can be used as an effective communicative tool.
7. Do company values add value? Company values have been particularly tested this year. In this piece from Christian, he explored what they really add to a company and whether they’re worth it or not.
8. Employee communications after sudden transformation. In this playbook, Charlotte explores the challenges that leadership have faced throughout COVID-19 when it comes to communicating to employees and what organisations can do to unify the workforce following a period of sudden change.A must-read for any internal comms departments!
9. The COVID-19 casebook. Many companies went to superhuman lengths this year, going above and beyond to help those in need this year. In this casebook, Christian highlights some of the unsung heroes in the B2B world.
10. The Firefly guide to shaping your reputation. After some serious hard work and brain power, we launched Firefly: The Reputation Shapers, our brand-new proposition. As part of the launch, we put together our guide to reputation management which reflects our proud history and abilities as an agency.  

We look forward to writing more inspiring and thought-provoking content in 2021 and continuing to shape the reputation of tech-driven companies. Bring it on!