A day in the PR life: Ben Carey-Evans, Firefly Communications intern

A day in the PR life: Ben Carey-Evans, Firefly Communications intern

Ben Carey-Evans

Ben Carey-Evans

My name is Ben Carey-Evans and I am a recent graduate currently interning at Firefly Communications. I have been working in Firefly’s Soho Square office since the start of December, learning all about public relations. Throughout my time here, I have helped various members of the team with an array of tasks, ranging from the manic to the more serene. On my first day, I became immersed in Firefly’s Christmas present operation, which encountered a few hiccups and late scrambles (to get presents into the four o’clock post) but ultimately, was successful. Since then, and after my daily editing of the Firewire (a daily news summary sent out to clients and friends of Firefly, which involves me desperately scribing headlines that are being read out in rapid succession), things have settled into a nice pace. The Firewire is a daily mainstay and has, amongst other things, become an effective way of bringing me back to life in the mornings.

The rest of my day tends to be quite varied, as I regularly receive a range of tasks from different people. Some take a matter of minutes whereas others can be on my to-do list for a couple of weeks; they range from updating contact lists to larger-scale research projects. Aside from compiling the Firewire, my most frequent job is to scour the internet in search of media coverage on any of Firefly’s clients, which I either record in our database or compile in the form of a weekly newsround for the client.

I write this having recently attended my first PR outing – a PRCA briefing about ‘understanding search’ and ‘search optimisation’. The key message from the briefing seemed to be that good content and good PR are the most important factors behind search optimisation; as regardless of how many pages link into your website, if the website is dull, people will not be interested.

As far as my learnings up to this point, I feel I have developed certain skills, such as organisation, due to regularly managing a long to-do-list and generally keeping it under control. Similarly, I have brushed up on my writing skills, which had been greatly under used since my graduation last summer. I am currently about halfway through the Firefly internship and I look forward to seeing how my role develops over the next month-and-a-half.

Share this story:

Read more from the blog

Comms planning

What can 'The Rise and Fall of Abercrombie & Fitch' teach us about managing reputations?

Lucas Jackson analyses Netflix's latest documentary on Abercrombie and Fitch, discussing its impact on reputation. ...Read more

Lucas Jackson
Lucas Jackson
Tech News

April showers bring May flowers in the form of exciting tech innovation

May has brought a range of innovation across the tech sector, from AI to VR and more. ...Read more

Megan Hogg
Megan Hogg
Claire Walker

A virtual playground: How can VR tools benefit your comms efforts?

As VR adoption increases, the technology is transforming both the world of work and our personal lives. How can comms professionals leverage VR for campaigns? ...Read more

Claire Walker
Claire Walker

Add a comment

This site uses Akismet to reduce spam. Learn how your comment data is processed.

Is it time to shape your reputation?

We operate in London, Paris and Munich, and have a network of like-minded partners across the globe.

Get in touch

Sign up to Spark, our newsletter

Receive thought pieces from our leadership team, views on the news, tool of the month and light relief for comms folk

You can unsubscribe at any time, please read our privacy policy for more information