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The powerful comms combo between strategy and creativity
As communications professionals, our work requires both strategic thinking and creativity in a world where so many have something to say. ...Read more
This Autumn has marked some major landmarks in Germany. It’s been two decades since the Berlin Wall fell and the Oktoberfest recently saw its 200th jubilee celebrations just a stone’s throw from the Munich office. Fast approaching its first decade Firefly Germany also recently turned nine.
To celebrate the team took to the Inn River in the form of a white water rafting trip in nearby Austria. Plenty of waves were made and Sascha (left) and Volker (right) held the fort at the front and helped steer the crew to safety. Aside from the adrenalin, the trip certainly encapsulated some of the best of Firefly’s values – Ballsy, Blimey and Smile!
As communications professionals, our work requires both strategic thinking and creativity in a world where so many have something to say. ...Read more
With SEO being the bread and butter for comms professionals, how much power do search engines wield to control how we think about products? ...Read more
Brands are facing reputational challenges over greenwashing accusations, but Patagonia has remained authentic through a simple, but definitive statement. ...Read more
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