

Blog
A changing landscape: Building reputations amid shrinking media pools
Amid shrinking media pools, PR professionals need to begin thinking broader and deeper than simply media relations. ...Read more
At the end of February, Twitter went into meltdown over the colour of one certain black and blue (deal with it folks) dress.
Cue some very reactive digital PR from the clever clogs at Adobe, who instantly spotted an opportunity to highlight, through Photoshop of course, that the dress was in fact black and blue and not white and gold. A PR open goal if there has ever been one, or a sitter, as Match of the Day pundits would put it.
It’s announcement via Twitter was included in virtually every article going on The Dress, as well as how to guides for Photoshop which we hoped would end the debate once and for all… or until someone else posts a colour confused item of clothing.
Adobe demonstrated issues hijacking at its simplest and most effective – an important lesson to take in for all PR professionals.
Amid shrinking media pools, PR professionals need to begin thinking broader and deeper than simply media relations. ...Read more
How can organisations do better this Pride Month and beyond? We discuss the dos and don'ts for inclusive PR campaigns. ...Read more
Whilst June flew by in a flash of picnics in the park, it didn’t fall short on delivering yet more weird and wonderful tech news stories. ...Read more
We operate in London, Paris and Munich, and have a network of like-minded partners across the globe.
Get in touchReceive thought pieces from our leadership team, views on the news, tool of the month and light relief for comms folk
You can unsubscribe at any time, please read our privacy policy for more information