And finally… The Economist serves up a futuristic dish

And finally… The Economist serves up a futuristic dish

Eleanor Frere

Eleanor Frere

Have you just settled down for your lunch break and are getting ready to tuck in? So, what did you go for? Sandwich and crisps? A salad or some pasta? How about some artificial meat with a nice sprinkling of different insects for some extra protein and a side of 3D-printed red pepper hummus?

Certainly, this may not quite be everyone’s cup of tea – most Fireflies sincerely hope that regular hummus will still be on offer – but by 2050 these foodstuffs could be regular features on our menus. This is what The Economist believes anyway, and it has set out to explore the bizarre and delicious delicacies that we may well be serving up by 2050.

Thanks to a partnership with Snapchat and the use of AR we also won’t have to wait until then, as The Economist is now granting us the opportunity to try five future foods for ourselves right now.

Simply grab your smartphone, open Snapchat and scan the different Snapchat codes in this article or, if you’re already on your phone, just tap the Snap codes. It’s then a case of tapping on the red lens icon and voilà, dinner is served, right in front of your eyes!

If that’s made you hungry to find out more, why not give it a go?

Bon Appetit!

Share this story:

Read more from the blog

Blog

The Leadership Paradox: Why Talent isn’t Always Enough

Talent and leadership go hand in hand in making an organisation poised for success, but one can’t do without the other. When we think about leadership, we will all have something different in mind. However, the purpose of all leaders is the same: to unite people as a team to work towards the same goal. […] ...Read more

Megan Dennison
Megan Dennison
Blog

The devil wears (preloved) Prada: Tech and second-hand marketplace growth

When I was young, my dad used to bid on second-hand kids’ jewellery for me on eBay. I’d jump up with excitement when he won an auction, but I’d also wonder – what is this strange and mysterious corner of the Internet, where we could buy silver bracelets from nondescript profiles? That corner has since […] ...Read more

Alexandra Kourakis
Alexandra Kourakis
Blog

Strategic PR planning – how to prepare for the summer slowdown

In the world of PR, and in many other industries, the beginning of each year starts with a bang. There’s a flurry of activity as companies race to make noise with new announcements, fresh messaging, the latest thought leadership and more. Then, in the second quarter, many companies host their own conferences and events. Then, […] ...Read more

Rebecca Graham
Rebecca Graham

Add a comment

Time limit exceeded. Please complete the captcha once again.

This site uses Akismet to reduce spam. Learn how your comment data is processed.

Is it time to shape your reputation?

We operate in London, Paris and Munich, and have a network of like-minded partners across the globe.

Get in touch

Sign up to Spark, our newsletter

Receive thought pieces from our leadership team, views on the news, tool of the month and light relief for comms folk

You can unsubscribe at any time, please read our privacy policy for more information