And finally… The Economist serves up a futuristic dish

And finally… The Economist serves up a futuristic dish

Eleanor Frere

Eleanor Frere

Have you just settled down for your lunch break and are getting ready to tuck in? So, what did you go for? Sandwich and crisps? A salad or some pasta? How about some artificial meat with a nice sprinkling of different insects for some extra protein and a side of 3D-printed red pepper hummus?

Certainly, this may not quite be everyone’s cup of tea – most Fireflies sincerely hope that regular hummus will still be on offer – but by 2050 these foodstuffs could be regular features on our menus. This is what The Economist believes anyway, and it has set out to explore the bizarre and delicious delicacies that we may well be serving up by 2050.

Thanks to a partnership with Snapchat and the use of AR we also won’t have to wait until then, as The Economist is now granting us the opportunity to try five future foods for ourselves right now.

Simply grab your smartphone, open Snapchat and scan the different Snapchat codes in this article or, if you’re already on your phone, just tap the Snap codes. It’s then a case of tapping on the red lens icon and voilà, dinner is served, right in front of your eyes!

If that’s made you hungry to find out more, why not give it a go?

Bon Appetit!

Share this story:

Read more from the blog

Blog

Lights, camera, action or no action?

Have you just settled down for your lunch break and are getting ready to tuck in? So, what did you go for? Sandwich and crisps? A salad or some pasta? How about some artificial meat with a nice sprinkling of different insects for some extra protein and a side of 3D-printed red pepper hummus? Certainly, […] ...Read more

Ben Brigham
Ben Brigham
Blog

Implementing robust customer communications during a cyberattack

Have you just settled down for your lunch break and are getting ready to tuck in? So, what did you go for? Sandwich and crisps? A salad or some pasta? How about some artificial meat with a nice sprinkling of different insects for some extra protein and a side of 3D-printed red pepper hummus? Certainly, […] ...Read more

Megan Hogg
Megan Hogg
Blog

A fish rots from the head: reputation needs leadership

Have you just settled down for your lunch break and are getting ready to tuck in? So, what did you go for? Sandwich and crisps? A salad or some pasta? How about some artificial meat with a nice sprinkling of different insects for some extra protein and a side of 3D-printed red pepper hummus? Certainly, […] ...Read more

Selina Jardim
Selina Jardim

Add a comment

This site uses Akismet to reduce spam. Learn how your comment data is processed.

Is it time to shape your reputation?

We operate in London, Paris and Munich, and have a network of like-minded partners across the globe.

Get in touch

Sign up to Spark, our newsletter

Receive thought pieces from our leadership team, views on the news, tool of the month and light relief for comms folk

You can unsubscribe at any time, please read our privacy policy for more information