#Firefly25 interview: Bill Mew, European communications and social media leader at IBM

#Firefly25 interview: Bill Mew, European communications and social media leader at IBM

Firefly HQ

Firefly HQ

In the eleventh of our #firefly25 anniversary video series we meet Bill Mew, previous Firefly employee and now European communications and social media leader at IBM. Bill talks about the effect social media has had on the PR industry: how it has minimised the influence of national media, and how it continues to disrupt the dynamic between a company and its audiences.

 

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