

Comms planning
What can 'The Rise and Fall of Abercrombie & Fitch' teach us about managing reputations?
Lucas Jackson analyses Netflix's latest documentary on Abercrombie and Fitch, discussing its impact on reputation. ...Read more
In the eleventh of our #firefly25 anniversary video series we meet Bill Mew, previous Firefly employee and now European communications and social media leader at IBM. Bill talks about the effect social media has had on the PR industry: how it has minimised the influence of national media, and how it continues to disrupt the dynamic between a company and its audiences.
Lucas Jackson analyses Netflix's latest documentary on Abercrombie and Fitch, discussing its impact on reputation. ...Read more
May has brought a range of innovation across the tech sector, from AI to VR and more. ...Read more
As VR adoption increases, the technology is transforming both the world of work and our personal lives. How can comms professionals leverage VR for campaigns? ...Read more
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