Blog
Is AI compromising our curiosity?
As AI becomes increasingly prominent in our lives, it is time for comms professionals to consider the impact on creativity and curiosity. ...Read more
In the eleventh of our #firefly25 anniversary video series we meet Bill Mew, previous Firefly employee and now European communications and social media leader at IBM. Bill talks about the effect social media has had on the PR industry: how it has minimised the influence of national media, and how it continues to disrupt the dynamic between a company and its audiences.
As AI becomes increasingly prominent in our lives, it is time for comms professionals to consider the impact on creativity and curiosity. ...Read more
Often, when communicating about technology, conversations can become quite technical. How can brands cut through the noise and communicate effectively? ...Read more
Barbie's reputation hasn't always been positive, but this year's Barbie film has changed the tides. What can this teach us about reputation shaping? ...Read more
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