Text-to-speech firm CereProc chooses Firefly for UK PR remit

Text-to-speech firm CereProc chooses Firefly for UK PR remit

Christian Sharp

Christian Sharp

CereProc, the Edinburgh-based text-to-speech company that creates digital voices with character, has engaged Firefly Communications UK as its PR agency.

Founded in 2005, CereProc has forty-five digital voices for any platform, with accents ranging from Austrian to Brazilian and Russian to Japanese. It has ‘cloned’ the voices of people suffering from issues that result in voice loss or degradation, such as thyroid cancer and motor neurone disease, helping them retain the power of speech. The team has also cloned the voices of celebrities including George W. Bush, Barack Obama and Arnold Schwarzenegger.

“The applications of CereProc’s technology are vast,” said Christian Sharp, Senior Account Director at Firefly Communications. “Not only is it giving speech and song back to the speechless, but the applications of its technology in the fields of virtual assistants, gaming, academia – to name but a few – are staggering. We can’t wait to get to grips with CereProc’s digital voicebox and spread the word.”

The PR campaign will focus on UK media relations, social campaigns and an awards programme for the brand, gaining recognition for its cutting-edge technology. Unlike other digital voices, CereProc’s technology has a more ‘human’ flow, and was used by film critic Roger Ebert to deliver part of his TED talk after he lost his lower jaw to cancer. CereProc’s voices can also speak in regional accents, rather than the synthetic ‘android’ voices that tools such as Siri and Alexa use.

“CereProc’s ethos is focused on continuous innovation,” said Paul Welham, Chief Executive at CereProc. “We’re continually developing new voices, smarter technology and different applications for these voices, so it’s great to have Firefly on-board to help spread the word about our work.”

“It’s not often that you come across an organisation that has made Donald Trump sing, created a Glaswegian voice for an escape room and restored the power of speech to an eminent Motor Neurone Disease sufferer,” continued Sharp. “We’re delighted to be working with CereProc and showcasing its innovative and worthy technology to the world at large.”

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