The most rewarding part of working in PR is seeing your hard work pay off, delivering tangible business results to your clients. Firefly’s ‘technology on the high street’ campaign for client Omnico Group did just that; positioning this new name in retail technology as an expert through research PR. Now we’ve got an extra few cherries to put on top of this cake: being shortlisted for the campaign by two industry leading awards.

Firstly, the EMEA In2 SABRE Awards have awarded Firefly with a Certificate of Excellent in the ‘Research, Analytics and Insights’ category for a B2B PR campaign.

Firefly has also been shortlisted in the CIPR Excellence Awards in the ‘Corporate and Business Communications Campaign’ category, up against the likes of the Royal Mail for their privatisation campaign. This follows being shortlisted for the Golden Hedgehog Awards for ‘Best Use of Research’ earlier this month.

With technology taking a greater importance in how consumers behave in-store and with Omnico planning lead generation tactics, Firefly spotted an opportunity to create a high impact research campaign harnessing the power of research. With trends in showrooming, queuing and technology all identified, Firefly devised a research led campaign to help Omnico deliver brand messages through the media and social channels, in support of their sales campaign.

Our research campaign consisted of multiple sources that provided a holistic view of the state of our high street. A mixture of street research and omnibus survey, Firefly created a PR campaign, supported by digital content, that achieved widespread news coverage for Omnico, helping them to becoming a recognised name in the retail arena.

To read more about what we did and the results, you can check out our Technology on the High Street case study.