#Firefly25 Interview: Charles Arthur, The Guardian’s technology editor on the past, present and future of PR

#Firefly25 Interview: Charles Arthur, The Guardian’s technology editor on the past, present and future of PR

Firefly HQ

Firefly HQ

In the first of our series of #firefly25 anniversary interviews, Charles Arthur, technology editor of the Guardian is interviewed by Claire Walker, Firefly’s founder and CEO. In 1988 Charles attended Firefly’s launch party as a reporter for Computer Weekly and has been a frequent recipient of Firefly’s PR efforts (on behalf of our clients) ever since.

Charles is known for voicing his views and frustrations with poor PR operators - here he talks candidly (but politely) about his relationship with PR operators over the past 25 years and how the internet has changed everything.

Charles Arthur on the past, the present and the future of PR from FireflyCommsPR on Vimeo.

Share this story:

Read more from the blog

Resolutions
Blog

Creating realistic resolutions that stick

We’ve reached that time of year where everyone is just about focussed on the new year ahead, already thinking about their New Year’s resolutions in the hope that this is the year they’ll be able to stick to them longer than a few weeks. We hear the phrase, ‘New year, new me’, as we make […] ...Read more

Claire Walker
Claire Walker
chatbot
Blog

“Can I just speak to a real person, please?” - the rebrand of the chatbot

How many times have we uttered these words in defeat during the festive season? After hours of trying to decrypt the magic combination of ‘yesses’ and ‘nos’ in a chatbot window while online shopping, desperately trying to reach the inbox of a human employee. Well, if you believe the AI industry’s announcements, come the new […] ...Read more

Lottie Bulmer
Lottie Bulmer
Blog

The rise of the tech “LinkedInfluencer”

LinkedIn turned twenty years old in 2023 and has undergone much transformation within its two decades. Once purely a place to find and list jobs, as well as connect with peers, the platform has morphed into something more akin to Instagram, or Facebook. It’s no longer just a professional networking site, but a social media […] ...Read more

Rebecca Graham
Rebecca Graham

Add a comment

This site uses Akismet to reduce spam. Learn how your comment data is processed.

Is it time to shape your reputation?

We operate in London, Paris and Munich, and have a network of like-minded partners across the globe.

Get in touch

Sign up to Spark, our newsletter

Receive thought pieces from our leadership team, views on the news, tool of the month and light relief for comms folk

You can unsubscribe at any time, please read our privacy policy for more information