Comms planning
What can 'The Rise and Fall of Abercrombie & Fitch' teach us about managing reputations?
Lucas Jackson analyses Netflix's latest documentary on Abercrombie and Fitch, discussing its impact on reputation. ...Read more
In the first of our series of #firefly25 anniversary interviews, Charles Arthur, technology editor of the Guardian is interviewed by Claire Walker, Firefly’s founder and CEO. In 1988 Charles attended Firefly’s launch party as a reporter for Computer Weekly and has been a frequent recipient of Firefly’s PR efforts (on behalf of our clients) ever since.
Charles is known for voicing his views and frustrations with poor PR operators - here he talks candidly (but politely) about his relationship with PR operators over the past 25 years and how the internet has changed everything.
Charles Arthur on the past, the present and the future of PR from FireflyCommsPR on Vimeo.
Lucas Jackson analyses Netflix's latest documentary on Abercrombie and Fitch, discussing its impact on reputation. ...Read more
May has brought a range of innovation across the tech sector, from AI to VR and more. ...Read more
As VR adoption increases, the technology is transforming both the world of work and our personal lives. How can comms professionals leverage VR for campaigns? ...Read more
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