In the first of our series of #firefly25 anniversary interviews, Charles Arthur, technology editor of the Guardian is interviewed by Claire Walker, Firefly’s founder and CEO. In 1988 Charles attended Firefly’s launch party as a reporter for Computer Weekly and has been a frequent recipient of Firefly’s PR efforts (on behalf of our clients) ever since.
Charles is known for voicing his views and frustrations with poor PR operators - here he talks candidly (but politely) about his relationship with PR operators over the past 25 years and how the internet has changed everything.
Charles Arthur on the past, the present and the future of PR from FireflyCommsPR on Vimeo.
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