The death of Steve Jobs was mourned across the globe last week, uniting strangers who loved his beautifully-designed inventions, the company he built by hand, and everything the Apple brand stood for. Here, fresh from an interview with PR Week UK, Firefly CEO Claire Walker discusses Apple, reputation management and public relations after the passing of one of the world’s greatest showmen.
The death of Steve Jobs was mourned across the globe last week, uniting strangers who loved his beautifully-designed inventions, the company he built by hand, and everything the Apple brand stood for. Here, fresh from an interview with PR Week UK, Firefly CEO Claire Walker discusses Apple, reputation management and public relations after the passing of one of […] ...Read more
Those who are responsible for sales have a huge impact on business success. Building a strong sales reputation is therefore crucial. ...Read more
Whilst AI can be a useful PR tool, the human element should always remain central to any PR campaign. ...Read more
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