Claire Walker Talks Apple to PR Week

Claire Walker Talks Apple to PR Week

Matt Bazley

Matt Bazley

The death of Steve Jobs was mourned across the globe last week, uniting strangers who loved his beautifully-designed inventions, the company he built by hand, and everything the Apple brand stood for. Here, fresh from an interview with PR Week UK, Firefly CEO Claire Walker discusses Apple, reputation management and public relations  after the passing of one of the world’s greatest showmen.

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