Claire Walker Talks Apple to PR Week

Claire Walker Talks Apple to PR Week

Matt Bazley

Matt Bazley

The death of Steve Jobs was mourned across the globe last week, uniting strangers who loved his beautifully-designed inventions, the company he built by hand, and everything the Apple brand stood for. Here, fresh from an interview with PR Week UK, Firefly CEO Claire Walker discusses Apple, reputation management and public relations  after the passing of one of the world’s greatest showmen.

Share this story:

Read more from the blog

Blog

Is AI changing the way we search?

The death of Steve Jobs was mourned across the globe last week, uniting strangers who loved his beautifully-designed inventions, the company he built by hand, and everything the Apple brand stood for. Here, fresh from an interview with PR Week UK, Firefly CEO Claire Walker discusses Apple, reputation management and public relations  after the passing of one of […] ...Read more

Megan Dennison
Megan Dennison
Blog

How your attitude to sales impacts reputation

Those who are responsible for sales have a huge impact on business success. Building a strong sales reputation is therefore crucial. ...Read more

Claire Walker
Claire Walker
Blog

Celebrating the human influence in reputation shaping

Whilst AI can be a useful PR tool, the human element should always remain central to any PR campaign. ...Read more

Alexandra Kourakis
Alexandra Kourakis

Add a comment

This site uses Akismet to reduce spam. Learn how your comment data is processed.

Is it time to shape your reputation?

We operate in London, Paris and Munich, and have a network of like-minded partners across the globe.

Get in touch

Sign up to Spark, our newsletter

Receive thought pieces from our leadership team, views on the news, tool of the month and light relief for comms folk

You can unsubscribe at any time, please read our privacy policy for more information