Comms planning
What can 'The Rise and Fall of Abercrombie & Fitch' teach us about managing reputations?
Lucas Jackson analyses Netflix's latest documentary on Abercrombie and Fitch, discussing its impact on reputation. ...Read more
In the media share of voice stakes, Apollo Research is an important benchmark and our work with Cloudmark in London and Munich has put them at the top of this league table for several quarters running in 2008. Innovative campaigns like ‘spam wars’ have pitted them against competitors more than twice their size (MessageLabs, Symantec) but well ahead in media share of voice.
Lucas Jackson analyses Netflix's latest documentary on Abercrombie and Fitch, discussing its impact on reputation. ...Read more
May has brought a range of innovation across the tech sector, from AI to VR and more. ...Read more
As VR adoption increases, the technology is transforming both the world of work and our personal lives. How can comms professionals leverage VR for campaigns? ...Read more
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