Communications staff are continually having to adapt to new circumstances, tools, platforms and approaches – but Covid-19 has presented a significantly different set of challenges to pivot around! We’ve reprised our ‘comms brain’ – originally contributed to PR Moment in 2013 and 2017, but now for Just.Marketing in the midst of Covid-19. In the piece, Claire Walker also outlines the biggest changes to her role – and in the feature, you can also read what she thinks are the three most important skills for a marketer today, and the most important priorities.

What has been the biggest change to the way you approach your role during the lockdown?

Walk the talk. As an agency leader, I spend 5 x more time on Zoom and Skype virtually walking the talk to the team and to our clients. I end my day with a strained throat!

Teams comms. I do a daily morning team call so everyone is energized and mobilized. I do a weekly CEO update, total transparency and honesty.

Agility is everything. This is COVID situation has reinforced the need to complete actions quickly before the next changes are announced and everything shifts again. Its speed over elegance, but never compromising quality or sensitivity.

Extracts from this interview first appeared on Just.Marketing.