Cornerstone OnDemand appoints Firefly for pan-European PR

Cornerstone OnDemand appoints Firefly for pan-European PR

Phil Szomszor

Phil Szomszor

[caption id="attachment_9268" align="alignright" width="300"]Tom Kirby, Northern Europe Field Marketing Manager, Cornerstone OnDemand Tom Kirby, Northern Europe Field Marketing Manager, Cornerstone OnDemand[/caption]

Today we can announce that global talent management software provider Cornerstone OnDemand has appointed Firefly to handle public relations and digital communications in the UK, and support with pan-european agency co-ordination.

Following a competitive pitch process our brief is to increase brand awareness and support the lead-generation process, with a blend of media relations, stakeholder engagement and digital content creation.

We will also be in charge of driving collaboration within the network of agencies in key European markets including Germany, France, Spain, the Nordics and Benelux. We will also support Cornerstone’s Convergence event, attended by over a thousand HR and talent management professionals, to be held this October in London.

Our team will report directly to Tom Kirby, Northern Europe Field Marketing Manager.

“Firefly stood out to us, demonstrating creativity and enthusiasm, and a strong understanding of our business goals,” said Tom Kirby. “The talent management software sector is growing, yet remains highly competitive amongst a few key players. We’re passionate about really making Cornerstone OnDemand stand out from the crowd and feel that Firefly is the right PR agency to help us do just that.”

It goes without saying that we say that we're very pleased to be selected by Cornerstone to handle their PR brief, particularly against such stiff competition. It’s a great success story and the world of work has fundamentally changed, providing opportunities for firms like Cornerstone to make recruiting, training and managing people more effective. With such a broad mandate to comment on issues and get people talking about talent, it’s a fantastic opportunity.

 

Share this story:

Read more from the blog

Comms planning

What can 'The Rise and Fall of Abercrombie & Fitch' teach us about managing reputations?

Lucas Jackson analyses Netflix's latest documentary on Abercrombie and Fitch, discussing its impact on reputation. ...Read more

Lucas Jackson
Lucas Jackson
Tech News

April showers bring May flowers in the form of exciting tech innovation

May has brought a range of innovation across the tech sector, from AI to VR and more. ...Read more

Megan Hogg
Megan Hogg
Claire Walker

A virtual playground: How can VR tools benefit your comms efforts?

As VR adoption increases, the technology is transforming both the world of work and our personal lives. How can comms professionals leverage VR for campaigns? ...Read more

Claire Walker
Claire Walker

Add a comment

This site uses Akismet to reduce spam. Learn how your comment data is processed.

Is it time to shape your reputation?

We operate in London, Paris and Munich, and have a network of like-minded partners across the globe.

Get in touch

Sign up to Spark, our newsletter

Receive thought pieces from our leadership team, views on the news, tool of the month and light relief for comms folk

You can unsubscribe at any time, please read our privacy policy for more information