
Blog
Is AI compromising our curiosity?
As AI becomes increasingly prominent in our lives, it is time for comms professionals to consider the impact on creativity and curiosity. ...Read more
As the reporter begins bashing the phone against the tank, you can almost see the outline of the CEO’s fingers and toes…all firmly crossed. Unfortunately for him, that doesn’t do any good as the screen on the “unbreakable” phone, well…erm, breaks!
While this clip is certainly an amusing, there is a clear PR lesson to be learnt.
CES is the world’s biggest gadget show and every January the world’s tech media focus in on Las Vegas for a week. As such, competition for column inches is fierce and some manufacturers choose to make quite outlandish claims in order to get into the spotlight.
An unbreakable phone? It’s a bold statement alright and pitching that concept to the media was always going to be like waving a red rag to bull – with every journalist determined to break the unbreakable phone.
The moral of this particular story? Be very, very careful what you claim…especially in Vegas!
As AI becomes increasingly prominent in our lives, it is time for comms professionals to consider the impact on creativity and curiosity. ...Read more
Often, when communicating about technology, conversations can become quite technical. How can brands cut through the noise and communicate effectively? ...Read more
Barbie's reputation hasn't always been positive, but this year's Barbie film has changed the tides. What can this teach us about reputation shaping? ...Read more
We operate in London, Paris and Munich, and have a network of like-minded partners across the globe.
Get in touchReceive thought pieces from our leadership team, views on the news, tool of the month and light relief for comms folk
You can unsubscribe at any time, please read our privacy policy for more information