

Comms planning
What can 'The Rise and Fall of Abercrombie & Fitch' teach us about managing reputations?
Lucas Jackson analyses Netflix's latest documentary on Abercrombie and Fitch, discussing its impact on reputation. ...Read more
Firefly London and Firefly Paris have been selected to boost awareness of Crucial.com, a one-stop-shop for computer memory upgrades.
Crucial is a leading manufacturer of RAM and SSD solutions for desktop and notebook computers. Firefly already serves as the lead European PR agency to Crucial’s sister brand, Lexar, and will use its expertise in consumer/consumer tech media to make new inroads for Crucial.com.
The Crucial.com project was awarded to Firefly in December 2010 to support its overall goal of increasing mainstream consumer footfall to Crucial.com in the UK, France and US. The Firefly London team will serve as the lead on the international PR project.
“We were impressed with the results Firefly achieved with Lexar and are excited to be working with them on Crucial.com,” said Sam Harmer, public relations manager for Crucial.com. “Upgrading your computer memory is one of the best ways to boost system performance and at Crucial.com we make the whole process extremely easy. There’s a wide universe of mainstream computer users out there that we want to reach with our message and Firefly is the right agency to help us do that.”
Lucas Jackson analyses Netflix's latest documentary on Abercrombie and Fitch, discussing its impact on reputation. ...Read more
May has brought a range of innovation across the tech sector, from AI to VR and more. ...Read more
As VR adoption increases, the technology is transforming both the world of work and our personal lives. How can comms professionals leverage VR for campaigns? ...Read more
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