As a result of the immense success of the first three months of the UK Crucial PR programme, the brief has been extended to Firefly Paris. The agency will be rolling out a PR and events sponsorship campaign concentrating on a wide range of traditional print publications as well as a strong focus on social media to help establish Crucial as a key player in the French market. Mark Mellor, Managing Director at Firefly London, said “This expansion of the contract reflects the advantages and strength of sharing content and coordinating activity across multiple countries while saving local budgets. We look forward to working with the French team on this account”.