The future of green tech: What’s on the horizon?
Now that COP27 is behind us, we can reflect on key discussions surrounding green tech and take a look at what the future could hold. ...Read more
As a result of the immense success of the first three months of the UK Crucial PR programme, the brief has been extended to Firefly Paris. The agency will be rolling out a PR and events sponsorship campaign concentrating on a wide range of traditional print publications as well as a strong focus on social media to help establish Crucial as a key player in the French market. Mark Mellor, Managing Director at Firefly London, said “This expansion of the contract reflects the advantages and strength of sharing content and coordinating activity across multiple countries while saving local budgets. We look forward to working with the French team on this account”.
Cancel culture has the potential to ruin a company's reputation. Can a strong leadership reputation make companies resilient to its effects? ...Read more
Lessons that PRs can learn from the early, all-encompassing Christmas build up when pitching to the media – ask yourself, is it too early? ...Read more
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