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Is AI compromising our curiosity?
As AI becomes increasingly prominent in our lives, it is time for comms professionals to consider the impact on creativity and curiosity. ...Read more
As a result of the immense success of the first three months of the UK Crucial PR programme, the brief has been extended to Firefly Paris. The agency will be rolling out a PR and events sponsorship campaign concentrating on a wide range of traditional print publications as well as a strong focus on social media to help establish Crucial as a key player in the French market. Mark Mellor, Managing Director at Firefly London, said “This expansion of the contract reflects the advantages and strength of sharing content and coordinating activity across multiple countries while saving local budgets. We look forward to working with the French team on this account”.
As AI becomes increasingly prominent in our lives, it is time for comms professionals to consider the impact on creativity and curiosity. ...Read more
Often, when communicating about technology, conversations can become quite technical. How can brands cut through the noise and communicate effectively? ...Read more
Barbie's reputation hasn't always been positive, but this year's Barbie film has changed the tides. What can this teach us about reputation shaping? ...Read more
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