A heart-warming PR campaign for April, Heineken made 6 winners’ dreams come true after discovering that people like to discuss their dreams when they have a beer in their hands.
Encouraged to share their dreams through Skype, Instagram, or interviews at various bars worldwide, the Heineken team spoke to thousands of consumers about their personal dreams, leading to 6 individuals chosen who had dreams of either opening a beach bar, sailing around the world or becoming a rock star.
Tricked into thinking they had won the vacation of a lifetime in Thailand, the winners got a pleasant shock when one-by-one each were taken to different locations on the island and shown what they had described in their dreams.
A stage with instruments on the beach, a sailboat beached on the shore and a rundown beach bar were all left on the sand. Proving that dreams are definitely attainable, we applaud Heineken for this beautiful and uplifting PR campaign!
[embed]https://youtu.be/wLSJzmMCcIs[/embed]
A heart-warming PR campaign for April, Heineken made 6 winners’ dreams come true after discovering that people like to discuss their dreams when they have a beer in their hands. Encouraged to share their dreams through Skype, Instagram, or interviews at various bars worldwide, the Heineken team spoke to thousands of consumers about their personal […] ...Read more
A heart-warming PR campaign for April, Heineken made 6 winners’ dreams come true after discovering that people like to discuss their dreams when they have a beer in their hands. Encouraged to share their dreams through Skype, Instagram, or interviews at various bars worldwide, the Heineken team spoke to thousands of consumers about their personal […] ...Read more
A heart-warming PR campaign for April, Heineken made 6 winners’ dreams come true after discovering that people like to discuss their dreams when they have a beer in their hands. Encouraged to share their dreams through Skype, Instagram, or interviews at various bars worldwide, the Heineken team spoke to thousands of consumers about their personal […] ...Read more
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