e-skills UK appoints Firefly to launch the National Skills Academy for IT

e-skills UK appoints Firefly to launch the National Skills Academy for IT

Firefly news team

Firefly news team

e-skills UK, which will be launching the National Skills Academy for IT, has appointed Firefly to handle an ongoing PR programme, critical in the run-up to the Skills Academy’s launch in autumn 2010.

The National Skills Academy for IT is a new initiative by e-skills UK and employers to address the development needs of IT professionals in England. The launch campaign commences immediately with Firefly reporting to Liz Earl, Marketing and Communications Manager at the National Skills Academy for IT.

Firefly has been tasked with reaching the Skills Academy’s key audience and stakeholders prior to, and during, the regional roll out. Firefly will be running the strategic communications programme encompassing media relations, launch execution and a social media campaign. The primary aim of Firefly’s work will be to build the brand and attract IT professionals, training providers, and employers to the Skills Academy in time for launch.

Liz Earl, Marketing and Communications Manager at the National Skills Academy for IT, says “In anticipation of the launch, we wanted the best marketing and communications support. It was clear from the start that Firefly fits the bill. This is a challenging and exciting time for us and we look forward to a successful launch of the campaign.”

Share this story:

Read more from the blog

Blog

A changing landscape: Building reputations amid shrinking media pools 

Amid shrinking media pools, PR professionals need to begin thinking broader and deeper than simply media relations. ...Read more

Claire Walker
Claire Walker
Blog

Step forward with year-round inclusive PR campaigns this Pride Month

How can organisations do better this Pride Month and beyond? We discuss the dos and don'ts for inclusive PR campaigns. ...Read more

Megan Hogg
Megan Hogg
Tech News

Summer is here, and so are our top tech news stories of the month

Whilst June flew by in a flash of picnics in the park, it didn’t fall short on delivering yet more weird and wonderful tech news stories. ...Read more

Georgia Dallas
Georgia Dallas

Add a comment

This site uses Akismet to reduce spam. Learn how your comment data is processed.

Is it time to shape your reputation?

We operate in London, Paris and Munich, and have a network of like-minded partners across the globe.

Get in touch

Sign up to Spark, our newsletter

Receive thought pieces from our leadership team, views on the news, tool of the month and light relief for comms folk

You can unsubscribe at any time, please read our privacy policy for more information