e-skills UK, which will be launching the National Skills Academy for IT, has appointed Firefly to handle an ongoing PR programme, critical in the run-up to the Skills Academy’s launch in autumn 2010.

The National Skills Academy for IT is a new initiative by e-skills UK and employers to address the development needs of IT professionals in England. The launch campaign commences immediately with Firefly reporting to Liz Earl, Marketing and Communications Manager at the National Skills Academy for IT.

Firefly has been tasked with reaching the Skills Academy’s key audience and stakeholders prior to, and during, the regional roll out. Firefly will be running the strategic communications programme encompassing media relations, launch execution and a social media campaign. The primary aim of Firefly’s work will be to build the brand and attract IT professionals, training providers, and employers to the Skills Academy in time for launch.

Liz Earl, Marketing and Communications Manager at the National Skills Academy for IT, says “In anticipation of the launch, we wanted the best marketing and communications support. It was clear from the start that Firefly fits the bill. This is a challenging and exciting time for us and we look forward to a successful launch of the campaign.”