Is AI compromising our curiosity?
As AI becomes increasingly prominent in our lives, it is time for comms professionals to consider the impact on creativity and curiosity. ...Read more
As August draws to a close, it’s time to bid farewell to the holiday season and hope that the sun shines just a little bit longer before the winter chill sets in. September is looming, and that means it’s back to school and time to get planning for 2018. Although 2018 seems a fair way away, you do only have around 100 days left to think, research, plan, budget, negotiate and get the team revved up for a cracking start to the New Year – and you have to do all of this on top of your normal day-to-day tasks. So, it’s never too early to get your 2018 communications plan sorted.
Feeling overwhelmed? Here’s some help. I’ve put together a few starting questions to ask yourself that will help you shape up your 2018 communications plan. As you may know, Firefly likes to work in four phases: insight, planning, delivery, and evaluation. These questions address five things to consider at each phase, and their answers will give you a skeleton communications plan to build on.
Sometimes an outside perspective can go a long way into creating a fresh and effective PR plan – from insights you may not have spotted to new creative ideas. You can use these other blogs our Firefly team have previously penned for our website as more inspiration:
If after that you are still unsure, please call in the experts. We can help with planning requirements on a project basis, and there’s no obligation whatsoever to engage us for the delivery of that plan. Get in touch at email@example.com.
Often, when communicating about technology, conversations can become quite technical. How can brands cut through the noise and communicate effectively? ...Read more
Barbie's reputation hasn't always been positive, but this year's Barbie film has changed the tides. What can this teach us about reputation shaping? ...Read more
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