PR True Or False “Email is broken as a PR communications tool”

PR True Or False “Email is broken as a PR communications tool”

Firefly HQ

Firefly HQ

The third in the series of the PR True Or False podcast series addresses the subject, "Email is broken as a PR communications tool". Phil Szomszor and Austin Brailey come from different perspectives on this subject, so what is the verdict this week: true or false?

This week we've also taken the views of communications professionals via LinkedIn and Twitter.

Andy Turner writes:

"Email is broken, for sure, and I'm pleased to see Phil you didn't say it was dead, as quite a few other people seem to believe. In my view, the same assertion could be made for any other form of marketing communication: take your pick from 1:1 networking, DM, experiential, social, etc, and any form of PR-specific comms activity. My point here is that the perfect tool doesn't exist and email done badly is no different to any other form of communication done badly."

And one from our client Geoff Love, CEO of SMS services provider Esendex...

 if you'd like to join the conversation or suggest topics for future shows. Views expressed in this podcast are Phil and Austin's and do not necessarily reflect the view of Firefly, its employees or clients.

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