Epsilon, the world’s biggest email marketing company and largest sender of permission-based email, has chosen Firefly to support its growth across Europe.

Firefly will start immediately with ongoing PR programmes across the German and French markets handled by Firefly's Munich and Paris offices respectively. The programme, encompassing media relations, marketing services support, client communications, event support and speaker platforms, is geared to raise the profile of Epsilon as a full-service provider of email marketing services amongst the marketer and business communities.

In Germany, Firefly’s activities will dovetail with Epsilon’s new office and local expansion plans, as well as with the French and international campaigns. The focus in France will support the business development of Epsilon via an integrated trade and event programme.

Commenting on the decision to choose Firefly, Richard Wright, marketing manager Epsilon International EMEA, says: “The good news for marketers across Europe is that whatever the current business climate, email is a key driver for revenue generation, brand awareness and customer loyalty. Firefly demonstrated a great understanding of the digital and interactive community and we both share the same goal of delivering business-changing results via communications.”

Epsilon is a full-service marketing company maximising marketing success for clients worldwide, including Scout 24, Procter & Gamble, AOL, Deutsche Telekom and Henkel via a range of online services, including email marketing and deployment as well as strategic consulting. Its interactive services include brand and promotional development.

About Epsilon International

Epsilon International (http://www.epsiloninternational.com), is a leading provider of strategic, ROI-focused email communications solutions and marketing automation technologies. Through its combination of innovative technologies, professional services and vertical market expertise, Epsilon International helps marketers acquire, grow and retain profitable customer relationships through highly relevant and personalised email communications. The company's end-to-end suite of industry-specific products and services includes scalable email campaign technology, delivery optimisation, marketing automation tools, turnkey integration solutions, strategic consulting, and creative expertise to produce email programs that generate measurable results throughout the customer lifecycle.

Epsilon International is an operating unit of Epsilon (http://www.epsilon.com), a leading provider of multi-channel marketing services, technologies and database solutions and has developed successful email programs for hundreds of companies, including Expedia, Northwest Airlines and The Washington Post/Newsweek Interactive.

Epsilon is an Alliance Data company with principle offices in Boston, Dallas, New York, St. Louis and Washington D.C.

About Epsilon

Epsilon is the industry’s leading marketing services firm. Ad Age ranks Epsilon #1 U.S. Marketing Services Firm and #1 U.S. Direct Marketing Agency. Services include strategic consulting, database and loyalty technology, proprietary data, predictive modelling and a full range of creative and interactive services including brand and promotional development, web design, email deployment, search engine optimization and direct mail production. In addition, Epsilon is the world's largest permission-based email marketer. Epsilon is an Alliance Data company. For more information, visit www.epsilon.com.