

Comms planning
What can 'The Rise and Fall of Abercrombie & Fitch' teach us about managing reputations?
Lucas Jackson analyses Netflix's latest documentary on Abercrombie and Fitch, discussing its impact on reputation. ...Read more
Firefly London has been appointed to launch Give as you Live™ , an ambitious and innovative new online shopping application powered by Everyclick. Give as you Live™ has the potential to raise tens of millions for the charity sector in 2011 by turning every pound charity supporters spend online into funds for their favourite cause.
The campaign has a six-figure PR budget allocated to inspire the nation to Give as you Live™.
63 charities are already using the technology with the number of charities signing up growing every day. Those involved in the current pilot include The National Trust, Breast Cancer Campaign, ZSL Conservation, Tommy’s The Baby Charity and Starlight Children’s Foundation. These charities are already using social media campaigns and toolkits, supported by Firefly, to help recruit supporters to Give as you Live™.
Polly Gowers, CEO at Everyclick, says: “Firefly is an agency which understands our business model and the potential it brings to fundraising. Through our online and offline campaigns Firefly will attract retailers, charities and most importantly consumers. New unrestricted revenue streams are opening up for charities that take advantage of proven online behaviour, delivering unprecedented returns with an immediately positive ROI.”
Lucas Jackson analyses Netflix's latest documentary on Abercrombie and Fitch, discussing its impact on reputation. ...Read more
May has brought a range of innovation across the tech sector, from AI to VR and more. ...Read more
As VR adoption increases, the technology is transforming both the world of work and our personal lives. How can comms professionals leverage VR for campaigns? ...Read more
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