ExactTarget selects Firefly as UK public relations agency of record

ExactTarget selects Firefly as UK public relations agency of record

Firefly news team

Firefly news team

Firefly Communications is delighted to announce that it has commenced work with the UK operations of ExactTarget, the leading global provider of cross-channel interactive marketing software-as-a-service (SaaS) solutions. As ExactTarget’s UK PR agency of record, Firefly is tasked with delivering expert PR counsel and UK media relations and content development.

Firefly will play a key role within ExactTarget’s global PR team led in the US by Finn Partners. The PR team’s overall goal is to bolster ExactTarget’s presence as a leading cross-channel marketing solutions provider with a completeness of vision, proven ability to execute and international footprint.

Key to Firefly’s communications drive is a series of thought leadership reports, including ‘Subscribers, Fans and Followers’, developed by ExactTarget specifically for the UK, which identifies 13 British “online personalities” and key drivers in behavioural marketing across email and social platforms.

Share this story:

Read more from the blog

Blog

SAG-AFTRA Strikes and the Ripple Effect on AI Adoption

The influence of the recent SAG-AFTRA strikes extends far beyond pay. Driven by concerns over fair compensation and working conditions, the strikes have highlighted broader issues surrounding the relationship between technology (AI in particular) and labour. ...Read more

Emily Royle
Emily Royle
Blog

From potato to progress: Addressing communication breakdowns

Miscommunication and misunderstanding are part and parcel of life. They happen often, and if corrected in good time, no big deal. But what happens when there’s a communication breakdown that is left unaddressed? The relationship breaks down too. ...Read more

Charlotte Stoel
Charlotte Stoel
Blog

Pan-European PR: It’s so much more than translation

We often consider translation to be at the heart of communicating across borders - but Pan-European PR is so much more. ...Read more

Megan Hogg
Megan Hogg

Add a comment

Time limit exceeded. Please complete the captcha once again.

This site uses Akismet to reduce spam. Learn how your comment data is processed.

Is it time to shape your reputation?

We operate in London, Paris and Munich, and have a network of like-minded partners across the globe.

Get in touch

Sign up to Spark, our newsletter

Receive thought pieces from our leadership team, views on the news, tool of the month and light relief for comms folk

You can unsubscribe at any time, please read our privacy policy for more information