Firefly Communications is delighted to announce that it has commenced work with the UK operations of ExactTarget, the leading global provider of cross-channel interactive marketing software-as-a-service (SaaS) solutions. As ExactTarget’s UK PR agency of record, Firefly is tasked with delivering expert PR counsel and UK media relations and content development.

Firefly will play a key role within ExactTarget’s global PR team led in the US by Finn Partners. The PR team’s overall goal is to bolster ExactTarget’s presence as a leading cross-channel marketing solutions provider with a completeness of vision, proven ability to execute and international footprint.

Key to Firefly’s communications drive is a series of thought leadership reports, including ‘Subscribers, Fans and Followers’, developed by ExactTarget specifically for the UK, which identifies 13 British “online personalities” and key drivers in behavioural marketing across email and social platforms.