ExactTarget selects Firefly as UK public relations agency of record

ExactTarget selects Firefly as UK public relations agency of record

Firefly news team

Firefly news team

Firefly Communications is delighted to announce that it has commenced work with the UK operations of ExactTarget, the leading global provider of cross-channel interactive marketing software-as-a-service (SaaS) solutions. As ExactTarget’s UK PR agency of record, Firefly is tasked with delivering expert PR counsel and UK media relations and content development.

Firefly will play a key role within ExactTarget’s global PR team led in the US by Finn Partners. The PR team’s overall goal is to bolster ExactTarget’s presence as a leading cross-channel marketing solutions provider with a completeness of vision, proven ability to execute and international footprint.

Key to Firefly’s communications drive is a series of thought leadership reports, including ‘Subscribers, Fans and Followers’, developed by ExactTarget specifically for the UK, which identifies 13 British “online personalities” and key drivers in behavioural marketing across email and social platforms.

Share this story:

Read more from the blog

Blog

The rise of technology in sport

Firefly Communications is delighted to announce that it has commenced work with the UK operations of ExactTarget, the leading global provider of cross-channel interactive marketing software-as-a-service (SaaS) solutions. As ExactTarget’s UK PR agency of record, Firefly is tasked with delivering expert PR counsel and UK media relations and content development. Firefly will play a key […] ...Read more

Megan Dennison
Megan Dennison
Blog

Communicating in an economic downturn - a delicate matter

Firefly Communications is delighted to announce that it has commenced work with the UK operations of ExactTarget, the leading global provider of cross-channel interactive marketing software-as-a-service (SaaS) solutions. As ExactTarget’s UK PR agency of record, Firefly is tasked with delivering expert PR counsel and UK media relations and content development. Firefly will play a key […] ...Read more

Rebecca Graham
Rebecca Graham
Blog

PR messaging lesson: The power of 'shock value'

Firefly Communications is delighted to announce that it has commenced work with the UK operations of ExactTarget, the leading global provider of cross-channel interactive marketing software-as-a-service (SaaS) solutions. As ExactTarget’s UK PR agency of record, Firefly is tasked with delivering expert PR counsel and UK media relations and content development. Firefly will play a key […] ...Read more

Charlotte Stoel
Charlotte Stoel

Add a comment

This site uses Akismet to reduce spam. Learn how your comment data is processed.

Is it time to shape your reputation?

We operate in London, Paris and Munich, and have a network of like-minded partners across the globe.

Get in touch

Sign up to Spark, our newsletter

Receive thought pieces from our leadership team, views on the news, tool of the month and light relief for comms folk

You can unsubscribe at any time, please read our privacy policy for more information