Blog
Is AI compromising our curiosity?
As AI becomes increasingly prominent in our lives, it is time for comms professionals to consider the impact on creativity and curiosity. ...Read more
Facebook celebrates its 10th birthday today, but in "social media years" does this means it's approaching early retirement?
Last month, two Princeton PhD students predicted that Facebook will lose 80% of its users by 2017, comparing the site to an infectious disease. The research has been criticised by many commentators and has drawn a tongue in cheek response from a couple of Facebook engineers who used a similar methodology to predict that Princeton won't have any students at all by 2021.
Nevertheless, it's not the first time that people have predicted the imminent decline of Facebook. The argument is that Facebook is no longer the go-to social media platform, particularly amongst younger users, and is now dominated by parents and grandparents who add younger family members as friends.
In last week's PR True Or False podcast: "Facebook’s Days Are Numbered", Phil Szomszor and Austin Brailey made the point that Facebook has tremendous financial power to outgun any pretenders to the crown. But with Snapchat, Twitter, WhatsApp and Instagram (owned by Facebook) growing in popularity, the question remains: has Facebook got staying power? Or is it so intertwined into our lives that abandoning the network would be too difficult?
Firefly ventured out to ask the general public a few questions to investigate. Take a look at our video showcasing the views of a few users or non-users and their thoughts on Facebook. Do you think Facebook will survive past 2014? Let us know your thoughts below or via Twitter @Firefly_Comms. Or feel free to leave a comment on our Facebook page...
As AI becomes increasingly prominent in our lives, it is time for comms professionals to consider the impact on creativity and curiosity. ...Read more
Often, when communicating about technology, conversations can become quite technical. How can brands cut through the noise and communicate effectively? ...Read more
Barbie's reputation hasn't always been positive, but this year's Barbie film has changed the tides. What can this teach us about reputation shaping? ...Read more
We operate in London, Paris and Munich, and have a network of like-minded partners across the globe.
Get in touchReceive thought pieces from our leadership team, views on the news, tool of the month and light relief for comms folk
You can unsubscribe at any time, please read our privacy policy for more information
6 gifs that sum up Firefly in 2014 - Firefly Communications
[…] Started the year by celebrating Vine’s first birthday and Facebook’s 10th. […]