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The powerful comms combo between strategy and creativity
As communications professionals, our work requires both strategic thinking and creativity in a world where so many have something to say. ...Read more
Confession: back in the early 2000s, I had an obsession with music mash-ups. There was nothing better than hearing two top 40 songs I adored blended into one musical masterpiece, and rinsing that track on repeat for hours, days, or even months if it was a particularly good one.
I still kind of love them, so I was pretty stoked to recently discover Rave DJ. This AI-powered website lets you add in YouTube links or Spotify playlists to create your own mash-ups or entire DJ sets, and is an excellent way to test your mixing skills, create hilarious mash-ups of famous speeches/movie scenes with pop songs (no one else is doing that? Okay, sorry), and all-in-all waste a bit of time.
So, if like me you need your mash-up moment, head to the website and test your skills on the decks. I’m pretty pleased with this Röyksopp and Alice in Wonderland mash-up I made, personally!
As communications professionals, our work requires both strategic thinking and creativity in a world where so many have something to say. ...Read more
With SEO being the bread and butter for comms professionals, how much power do search engines wield to control how we think about products? ...Read more
Brands are facing reputational challenges over greenwashing accusations, but Patagonia has remained authentic through a simple, but definitive statement. ...Read more
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