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The powerful comms combo between strategy and creativity
As communications professionals, our work requires both strategic thinking and creativity in a world where so many have something to say. ...Read more
It looks like sunshine won’t be the only thing motivating us to head outside this summer, but you’ll still be glued to your screens.
Two years ago, we were hit with Pokémon Go fever and we’ve since seen a few reincarnations (such as Wizards Unite), but it looks like this latest release is set to be the real winner – and for any Minecraft fans out there it will certainly be up your street!
Minecraft Earth, the augmented reality version of the beloved game is coming soon. So, what makes this any different? Well, whilst having many of the well-known and loved features of the original Minecraft game, this augmented reality version also promises to be much more technologically advanced than its older counterpart, Pokémon Go. Build 3D holograms and walk through your creations, battle enemies “in virtual playgrounds” and really just let your creativity flow in this semi-virtual/ real world.
The exact release date is not yet confirmed but when it does drop, we certainly think it could be worth heading out, come rain or shine.
As communications professionals, our work requires both strategic thinking and creativity in a world where so many have something to say. ...Read more
With SEO being the bread and butter for comms professionals, how much power do search engines wield to control how we think about products? ...Read more
Brands are facing reputational challenges over greenwashing accusations, but Patagonia has remained authentic through a simple, but definitive statement. ...Read more
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