And finally… Twitter mystery reminds brands why storytelling is king

And finally… Twitter mystery reminds brands why storytelling is king

Tim Williams

Tim Williams

“Days ago @jor_g_t died and the case was closed as a suicide, but it was a murder and I can prove it. The killer is in the photo.”

When Modesto Garcia posted the above tweet under alias Mr. Brightside, he couldn’t have known that two million social media users would soon engage with his Twitter page.

Fast forward two days and that’s exactly what happened. Garcia fabricated a murder mystery as part of a Twitter competition in Spain, grabbing the attention of social media users from here to Timbuktu by unpicking the made-up whodunnit over the space of a day and more than 100 tweets. So impressive was Modesto’s storytelling that he convinced significant numbers of followers that the murder and the subsequent investigation were real.

This story captured me. It’s a wonderful example of the power of storytelling on social media. This should act as a reminder for brands: carefully planned, creative and captivating stories that are executed well are still the way best way to engage your audience.

(Photo credit @plot_tuit)

Share this story:

Read more from the blog

Blog

A changing landscape: Building reputations amid shrinking media pools 

Amid shrinking media pools, PR professionals need to begin thinking broader and deeper than simply media relations. ...Read more

Claire Walker
Claire Walker
Blog

Step forward with year-round inclusive PR campaigns this Pride Month

How can organisations do better this Pride Month and beyond? We discuss the dos and don'ts for inclusive PR campaigns. ...Read more

Megan Hogg
Megan Hogg
Tech News

Summer is here, and so are our top tech news stories of the month

Whilst June flew by in a flash of picnics in the park, it didn’t fall short on delivering yet more weird and wonderful tech news stories. ...Read more

Georgia Dallas
Georgia Dallas

Add a comment

This site uses Akismet to reduce spam. Learn how your comment data is processed.

Is it time to shape your reputation?

We operate in London, Paris and Munich, and have a network of like-minded partners across the globe.

Get in touch

Sign up to Spark, our newsletter

Receive thought pieces from our leadership team, views on the news, tool of the month and light relief for comms folk

You can unsubscribe at any time, please read our privacy policy for more information