Oxford Circus was recently brought to a standstill after a van carrying a giant octopus broke down, bringing disruption and confusion to rush hour in London. Twitter was a sea of activity with speculation and the perfect puns to accompany, our favourite being ‘squid lock’. The origin of the eight-armed obstruction remained a mystery until a few hours later, when Betfair issued an apology via Twitter. The octopus was to form part of a World Cup campaign, playing on the success of Paul the octopus, who previously managed to guess who would win. Users, including the truck hire company were quick to question Betfair's version of events but whether it was a stunt in itself or not, it sucked us in!