

Comms planning
What can 'The Rise and Fall of Abercrombie & Fitch' teach us about managing reputations?
Lucas Jackson analyses Netflix's latest documentary on Abercrombie and Fitch, discussing its impact on reputation. ...Read more
On April 11th the Twittersphere was buzzing with speculation surrounding a besuited man being led around London on all fours like a pet by an otherwise ordinary looking woman. For hours the speculation went on: who were this pair and why were they doing this? No PR agency or brand came forward to claim credit for several hours, a tortured eternity for social media users. Eventually, the woman revealed herself to be Eden Avital Alexander, a stage actress engaging in a project with her director – the man on the leash. Eden arranged for the reactions of passersby to be filmed – raising all sorts of issues surrounding gender, human rights and animal rights.
Lucas Jackson analyses Netflix's latest documentary on Abercrombie and Fitch, discussing its impact on reputation. ...Read more
May has brought a range of innovation across the tech sector, from AI to VR and more. ...Read more
As VR adoption increases, the technology is transforming both the world of work and our personal lives. How can comms professionals leverage VR for campaigns? ...Read more
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