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A changing landscape: Building reputations amid shrinking media pools
Amid shrinking media pools, PR professionals need to begin thinking broader and deeper than simply media relations. ...Read more
Firefly has been appointed to handle an internal and external communications project for Quattro Plant Group. The aim is to reaffirm ‘the Quattro success story’ amongst employees and then externally to customers, prospects and influencers. Firefly will integrate the comms work with a paid media campaign, on and offline, plus advise on the integration with an event and sponsorship strategy, including the Group’s sponsorship of the Quattro Plant Kawasaki motorbike race team. The project involves business and communications workshops across the company, supplemented by a variety of communication aids to ensure all employees are briefed on the reaffirmation, plus an external comms campaign with a thought leadership content, events and direct marketing.
Quattro Plant Group is an infrastructure specialist providing professionally operated equipment and services to rail, road and construction industries, nationwide and 24/7. It has a 26 year reputation for quality, reliability, innovation and customer satisfaction by continually investing in people, machinery and transport.
Amid shrinking media pools, PR professionals need to begin thinking broader and deeper than simply media relations. ...Read more
How can organisations do better this Pride Month and beyond? We discuss the dos and don'ts for inclusive PR campaigns. ...Read more
Whilst June flew by in a flash of picnics in the park, it didn’t fall short on delivering yet more weird and wonderful tech news stories. ...Read more
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