Firefly advises Quattro Plant Group on comms strategy

Firefly advises Quattro Plant Group on comms strategy

Firefly HQ

Firefly HQ

Firefly has been appointed to handle an internal and external communications project for Quattro Plant Group. The aim is to reaffirm ‘the Quattro success story’ amongst employees and then externally to customers, prospects and influencers. Firefly will integrate the comms work with a paid media campaign, on and offline, plus advise on the integration with an event and sponsorship strategy, including the Group’s sponsorship of the Quattro Plant Kawasaki motorbike race team. The project involves business and communications workshops across the company, supplemented by a variety of communication aids to ensure all employees are briefed on the reaffirmation, plus an external comms campaign with a thought leadership content, events and direct marketing.

Quattro Plant Group is an infrastructure specialist providing professionally operated equipment and services to rail, road and construction industries, nationwide and 24/7. It has a 26 year reputation for quality, reliability, innovation and customer satisfaction by continually investing in people, machinery and transport.

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