

Comms planning
What can 'The Rise and Fall of Abercrombie & Fitch' teach us about managing reputations?
Lucas Jackson analyses Netflix's latest documentary on Abercrombie and Fitch, discussing its impact on reputation. ...Read more
Firefly is excited to announce that it has begun work with UK-based data storage and analytics start-up, Acunu.
It has been suggested that 90% of the world’s data has been created in the last two years alone. While the concept of monetising data existed when only 10% of the world’s information did, data-driven companies are now looking for solutions to manage much greater volumes, variety and velocities of data than ever before.
Acunu solves the problem of computing rich, low-latency analytics over large datasets incrementally, producing dynamic results in real-time. This allows Acunu customers to power applications, live dashboards, etc. triggered by events in real-time.
What’s more, Acunu is an example of British technological innovation within an emerging global industry. Founded in 2009 at Cambridge Technology Computer Lab, Tim Moreton and Tom Wilkie have successfully attracted European funding.
Acunu has a growing list of customers from start-up companies to global technology super-powers, all of whom are working with Acunu because it means that they have the ability to manage data through a scalable and cost-effective solution.
Over the coming months, the team here at Firefly is looking forward to telling this fascinating business profile story, with compelling case studies of how big data is being turned into huge commercial opportunities.
Lucas Jackson analyses Netflix's latest documentary on Abercrombie and Fitch, discussing its impact on reputation. ...Read more
May has brought a range of innovation across the tech sector, from AI to VR and more. ...Read more
As VR adoption increases, the technology is transforming both the world of work and our personal lives. How can comms professionals leverage VR for campaigns? ...Read more
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