Are you using LinkedIn posts to amplify all your PR content? If not, this will change your mind.

Our client Cornerstone OnDemand is in the business of talent management and when Accenture made the decision to move away from annual job appraisals, Cornerstone had a lot to say.

We supported Cornerstone in pitching these views to the media, but it was on LinkedIn where we got the most traction.  We rinse every ounce of value out of content so once any content is pitched to the media, we advocate turning it into social content (blogs, LinkedIn posts, tweets) which can come from the company's feeds, and directly from the executives.

LinkedIn is a very powerful network for professionals with over 380 million users worldwide. LinkedIn's publishing platform allows members to post about their expertise and views to further establish their online professional identity.

Our client, Geoffroy De Lestrange, is already a great LinkedIn user and his views on ditching yearly appraisals caught the attention of thousands of LinkedIn users - 7,306, to be exact. He received over 600 likes and 93 comments (the average user usually gets a few hundred views and a handful of likes and comments).