Firefly helps create LinkedIn buzz for client Cornerstone OnDemand

Firefly helps create LinkedIn buzz for client Cornerstone OnDemand

Firefly HQ

Firefly HQ

Are you using LinkedIn posts to amplify all your PR content? If not, this will change your mind.

Our client Cornerstone OnDemand is in the business of talent management and when Accenture made the decision to move away from annual job appraisals, Cornerstone had a lot to say.

We supported Cornerstone in pitching these views to the media, but it was on LinkedIn where we got the most traction.  We rinse every ounce of value out of content so once any content is pitched to the media, we advocate turning it into social content (blogs, LinkedIn posts, tweets) which can come from the company's feeds, and directly from the executives.

LinkedIn is a very powerful network for professionals with over 380 million users worldwide. LinkedIn's publishing platform allows members to post about their expertise and views to further establish their online professional identity.

Our client, Geoffroy De Lestrange, is already a great LinkedIn user and his views on ditching yearly appraisals caught the attention of thousands of LinkedIn users - 7,306, to be exact. He received over 600 likes and 93 comments (the average user usually gets a few hundred views and a handful of likes and comments).

 

 

Share this story:

Read more from the blog

Blog

Three tips to avoid a PR setback damaging your company reputation

The RFU and BA recently experienced a reputational setback. What lessons can be learned on how to avoid damaging your company's reputation? ...Read more

Megan Hogg
Megan Hogg
Blog

Is the metaverse really the future of communications?

Talk of the metaverse is everywhere, but what are the implications of its development on the future of communications? ...Read more

Ben Brigham
Ben Brigham
Blog

Demonstrating the value of PR through difficult economic times

Are you using LinkedIn posts to amplify all your PR content? If not, this will change your mind. Our client Cornerstone OnDemand is in the business of talent management and when Accenture made the decision to move away from annual job appraisals, Cornerstone had a lot to say. We supported Cornerstone in pitching these views to […] ...Read more

Charlotte Stoel
Charlotte Stoel

Add a comment

This site uses Akismet to reduce spam. Learn how your comment data is processed.

Is it time to shape your reputation?

We operate in London, Paris and Munich, and have a network of like-minded partners across the globe.

Get in touch

Sign up to Spark, our newsletter

Receive thought pieces from our leadership team, views on the news, tool of the month and light relief for comms folk

You can unsubscribe at any time, please read our privacy policy for more information