#Firefly25 interview: Mark Allatt of InvestingZone, explains how PR is at the core of integrated campaigns

#Firefly25 interview: Mark Allatt of InvestingZone, explains how PR is at the core of integrated campaigns

Firefly HQ

Firefly HQ

In the third interview of our #firefy25 anniversary series, Mark Allatt brings a marketer's view on how PR has adapted and is integrating with other marketing disciplines. Mark  was a Firefly client first time around in the very early 90s, when working for UK giant computer Hoskyns Group PLC  (now Capgemini).  It was an age when press releases were distributed via snail mail to the masses and only faxed to a few (email wasn’t used at all). Mark has kept in contact with the agency over the years and is now a client again working as the interim marketing director of Firefly client InvestingZone.

Mark Allatt on the past, the present and the future of PR from FireflyCommsPR on Vimeo.

Share this story:

Read more from the blog

Blog

Lights, camera, action or no action?

In the third interview of our #firefy25 anniversary series, Mark Allatt brings a marketer’s view on how PR has adapted and is integrating with other marketing disciplines. Mark  was a Firefly client first time around in the very early 90s, when working for UK giant computer Hoskyns Group PLC  (now Capgemini).  It was an age when press […] ...Read more

Ben Brigham
Ben Brigham
Blog

Implementing robust customer communications during a cyberattack

In the third interview of our #firefy25 anniversary series, Mark Allatt brings a marketer’s view on how PR has adapted and is integrating with other marketing disciplines. Mark  was a Firefly client first time around in the very early 90s, when working for UK giant computer Hoskyns Group PLC  (now Capgemini).  It was an age when press […] ...Read more

Megan Hogg
Megan Hogg
Blog

A fish rots from the head: reputation needs leadership

In the third interview of our #firefy25 anniversary series, Mark Allatt brings a marketer’s view on how PR has adapted and is integrating with other marketing disciplines. Mark  was a Firefly client first time around in the very early 90s, when working for UK giant computer Hoskyns Group PLC  (now Capgemini).  It was an age when press […] ...Read more

Selina Jardim
Selina Jardim

Add a comment

This site uses Akismet to reduce spam. Learn how your comment data is processed.

Is it time to shape your reputation?

We operate in London, Paris and Munich, and have a network of like-minded partners across the globe.

Get in touch

Sign up to Spark, our newsletter

Receive thought pieces from our leadership team, views on the news, tool of the month and light relief for comms folk

You can unsubscribe at any time, please read our privacy policy for more information