

Blog
How to navigate pan-European influencer relations
In the third interview of our #firefy25 anniversary series, Mark Allatt brings a marketer’s view on how PR has adapted and is integrating with other marketing disciplines. Mark was a Firefly client first time around in the very early 90s, when working for UK giant computer Hoskyns Group PLC (now Capgemini). It was an age when press […] ...Read more