In the third interview of our #firefy25 anniversary series, Mark Allatt brings a marketer's view on how PR has adapted and is integrating with other marketing disciplines. Mark  was a Firefly client first time around in the very early 90s, when working for UK giant computer Hoskyns Group PLC  (now Capgemini).  It was an age when press releases were distributed via snail mail to the masses and only faxed to a few (email wasn’t used at all). Mark has kept in contact with the agency over the years and is now a client again working as the interim marketing director of Firefly client InvestingZone.

Mark Allatt on the past, the present and the future of PR from FireflyCommsPR on Vimeo.