Blog
Is AI compromising our curiosity?
As AI becomes increasingly prominent in our lives, it is time for comms professionals to consider the impact on creativity and curiosity. ...Read more
In the third interview of our #firefy25 anniversary series, Mark Allatt brings a marketer's view on how PR has adapted and is integrating with other marketing disciplines. Mark was a Firefly client first time around in the very early 90s, when working for UK giant computer Hoskyns Group PLC (now Capgemini). It was an age when press releases were distributed via snail mail to the masses and only faxed to a few (email wasn’t used at all). Mark has kept in contact with the agency over the years and is now a client again working as the interim marketing director of Firefly client InvestingZone.
Mark Allatt on the past, the present and the future of PR from FireflyCommsPR on Vimeo.
As AI becomes increasingly prominent in our lives, it is time for comms professionals to consider the impact on creativity and curiosity. ...Read more
Often, when communicating about technology, conversations can become quite technical. How can brands cut through the noise and communicate effectively? ...Read more
Barbie's reputation hasn't always been positive, but this year's Barbie film has changed the tides. What can this teach us about reputation shaping? ...Read more
We operate in London, Paris and Munich, and have a network of like-minded partners across the globe.
Get in touchReceive thought pieces from our leadership team, views on the news, tool of the month and light relief for comms folk
You can unsubscribe at any time, please read our privacy policy for more information