Blog
Is AI compromising our curiosity?
As AI becomes increasingly prominent in our lives, it is time for comms professionals to consider the impact on creativity and curiosity. ...Read more
In the second of our #firefly25 anniversary video series, Claire Walker speaks to The Red Rocket, otherwise known as Firefly’s head of B2B and Digital Phil Szomszor. Phil voices his opinions on the changing PR environment, recalling his early days chasing journalists around exhibitions and his views on the future of the industry. While Phil confesses he wasn’t “well-equipped” to encourage journalists onto event stands, he has found his groove in the world of digital communications. He has been a PR blogger since 2006 and is widely known as an industry commentator and speaker on the intersection of technology, PR and social media.
Phil Szomszor on the past, the present and the future of PR from FireflyCommsPR on Vimeo.
As AI becomes increasingly prominent in our lives, it is time for comms professionals to consider the impact on creativity and curiosity. ...Read more
Often, when communicating about technology, conversations can become quite technical. How can brands cut through the noise and communicate effectively? ...Read more
Barbie's reputation hasn't always been positive, but this year's Barbie film has changed the tides. What can this teach us about reputation shaping? ...Read more
We operate in London, Paris and Munich, and have a network of like-minded partners across the globe.
Get in touchReceive thought pieces from our leadership team, views on the news, tool of the month and light relief for comms folk
You can unsubscribe at any time, please read our privacy policy for more information
Milking your own data for PR success
[…] reinforces a point I’ve made before that in modern public relations, being able to see the story in the numbers will be as important as […]