#Firefly25 Interview: Phil Szomszor (The Red Rocket), Firefly’s head of business and digital practice

#Firefly25 Interview: Phil Szomszor (The Red Rocket), Firefly’s head of business and digital practice

Firefly HQ

Firefly HQ

In the second of our #firefly25 anniversary video series, Claire Walker speaks to The Red Rocket, otherwise known as Firefly’s head of B2B and Digital Phil Szomszor. Phil voices his opinions on the changing PR environment, recalling his early days chasing journalists around exhibitions and his views on the future of the industry. While Phil confesses he wasn’t “well-equipped” to encourage journalists onto event stands, he has found his groove in the world of digital communications. He has been a PR blogger since 2006 and is widely known as an industry commentator and speaker on the intersection of technology, PR and social media.

Phil Szomszor on the past, the present and the future of PR from FireflyCommsPR on Vimeo.

Share this story:

Read more from the blog

Blog

Does cybersecurity have a comms problem?

Cybersecurity is crucial in today's world. However, many people still struggle to understand what it involves - is poor comms to blame? ...Read more

Alexandra Kourakis
Alexandra Kourakis
Blog

Avoiding the pitfalls of impulsive PR

While it is tempting to be part of the hottest media topics of the day, businesses should be wary of getting involved in conversations they really shouldn’t be ...Read more

Matthew Healey
Matthew Healey
Uncategorised

Setting Sail: Navigating the Business Seas with Reputation

In the vast and often turbulent waters of the business world, organisations must navigate through ever-changing currents, unpredictable storms, and shifting tides. ...Read more

Selina Jardim
Selina Jardim

Discussion

  1. Milking your own data for PR success
    Milking your own data for PR success

    […] reinforces a point I’ve made before that in modern public relations, being able to see the story in the numbers will be as important as […]

Add a comment

Time limit exceeded. Please complete the captcha once again.

This site uses Akismet to reduce spam. Learn how your comment data is processed.

Is it time to shape your reputation?

We operate in London, Paris and Munich, and have a network of like-minded partners across the globe.

Get in touch

Sign up to Spark, our newsletter

Receive thought pieces from our leadership team, views on the news, tool of the month and light relief for comms folk

You can unsubscribe at any time, please read our privacy policy for more information