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As communications professionals, our work requires both strategic thinking and creativity in a world where so many have something to say. ...Read more
Firefly London has very recently been awarded the Pan-European PR briefs to promote two companies: Leaseweb and Evoswitch.
Server hosting company Leaseweb is one of the largest and fastest growing companies in its field in Europe, serving the global market. LeaseWeb handles internet traffic for clients like The Wikimedia Foundation, operators ofWikipedia, Heineken, and Hyves, the largest social media site in the Netherlands. Evoswitch is the cutting edge, next generation datacentre, based near Amsterdam that is 100% climate neutral - providing customers with advanced, state of the art, eco-friendly and secure IT housing alternatives.
Firefly’s immediate brief is to build brand awareness in the UK and manage the Netherlands execution through Dutch PR agency partner MarcommIT, before embarking on a Pan-EMEA campaign to build the brands’ profiles across Europe. Firefly’s remit covers traditional and online PR, corporate profiling, forum engagement and industry analyst relations.
As communications professionals, our work requires both strategic thinking and creativity in a world where so many have something to say. ...Read more
With SEO being the bread and butter for comms professionals, how much power do search engines wield to control how we think about products? ...Read more
Brands are facing reputational challenges over greenwashing accusations, but Patagonia has remained authentic through a simple, but definitive statement. ...Read more
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