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The future of green tech: What’s on the horizon?
Now that COP27 is behind us, we can reflect on key discussions surrounding green tech and take a look at what the future could hold. ...Read more
Firefly Paris recently turned 13 - and in 2013, no less! Some people may view this as doubly lucky, or perhaps doubly unlucky! The number 13 is often associated with the end of something and the beginning of something else. This is very much the case when it comes to the pace of the phenomenal and profound changes that have occurred in the French PR market in these past 13 years - from the building and bursting of the first internet bubble to today’s shift towards social media and digital PR strategies.
If we look back over this 13 year period we can see how much has changed in the French PR market:
All this brings huge challenges to PR consultancies in France and only those who are able to evolve and adapt will remain. Professionally speaking, this is a very exciting time to be in the industry as you can innovate and create new ways of reaching out to audiences.
But we have to bear in mind that our raison d’être has not changed: PR is still dedicated to the reputation of an organisation or individual – it’s just the channels that are changing.
Now that COP27 is behind us, we can reflect on key discussions surrounding green tech and take a look at what the future could hold. ...Read more
Cancel culture has the potential to ruin a company's reputation. Can a strong leadership reputation make companies resilient to its effects? ...Read more
Lessons that PRs can learn from the early, all-encompassing Christmas build up when pitching to the media – ask yourself, is it too early? ...Read more
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