Firefly PR does its bit for charity at Race for Life

Firefly PR does its bit for charity at Race for Life

Anna Heaton

Anna Heaton

Last night some of the Firefly team completed their 2nd Race for Life in Battersea Park to raise money for Cancer Research UK (along with another 3,000 people). Dressed in bright pink with flashing antennae, and with soggy and muddy trainers from the rain, we gathered together for photos and attached our race numbers (there are now no safety pins left in the First Aid box). Luckily, the rain stopped and the weather brightened up when we reached the start. We all gave the running a go, but we weren’t quite up to Paula Radcliffe’s standard, she shot past us when we were at the 2k marker and she was on the home stretch already! It was a very moving event – in every sense. Battersea Park was a great place to run and when we finally crossed the finish line there was a very impressive picnic waiting for us, along with a much needed glass of wine or two.

Thanks to everyone who supported us this year, we beat our fundraising target and if you’re feeling charitable there’s still time to sponsor us.

Share this story:

Read more from the blog

Comms planning

What can 'The Rise and Fall of Abercrombie & Fitch' teach us about managing reputations?

Lucas Jackson analyses Netflix's latest documentary on Abercrombie and Fitch, discussing its impact on reputation. ...Read more

Lucas Jackson
Lucas Jackson
Tech News

April showers bring May flowers in the form of exciting tech innovation

May has brought a range of innovation across the tech sector, from AI to VR and more. ...Read more

Megan Hogg
Megan Hogg
Claire Walker

A virtual playground: How can VR tools benefit your comms efforts?

As VR adoption increases, the technology is transforming both the world of work and our personal lives. How can comms professionals leverage VR for campaigns? ...Read more

Claire Walker
Claire Walker


  1. Hi,
    Thanks for putting up such a nice, useful and informative blog post. I highly appreciate your efforts. I would also like to mention here that this is definitely a reader’s delight.
    donating money to charity

  2. Hi Anna, will Firefly be doing this again this year?

Add a comment

This site uses Akismet to reduce spam. Learn how your comment data is processed.

Is it time to shape your reputation?

We operate in London, Paris and Munich, and have a network of like-minded partners across the globe.

Get in touch

Sign up to Spark, our newsletter

Receive thought pieces from our leadership team, views on the news, tool of the month and light relief for comms folk

You can unsubscribe at any time, please read our privacy policy for more information