Firefly PR finishes charity ‘Race for Life’

Firefly PR finishes charity ‘Race for Life’

Anna Heaton

Anna Heaton

[caption id="attachment_2545" align="aligncenter" width="300"] Team Firefly![/caption]

Yesterday evening at approximately 7.30pm, Firefly joined 5,000 women to take part in Cancer Research’s Race for Life in Battersea Park in support of a great cause. I’m happy to report that we all managed to reach the finish line: as an average, we did 5K in 41 minutes, with the top runner clocking in at an impressive 24 minutes.

We have plenty of fond memories of the night.

[caption id="attachment_2548" align="aligncenter" width="300"] The warm-up...[/caption]

After turning on our glow-in-the-dark Firefly antennae and doing an aerobic warm up (which some managed better than others), we took our places near the starting line. The atmosphere was definitely one of the highlights: there were so many women of all ages running, which motivated us all to keep up the pace. My specially-created “Race for Life” playlist pounding in my ears also helped keep me going until the end.

Afterwards, we staggered into the pub across the road (clutching our well-deserved medals) to treat ourselves to a celebratory drink or two. More photos were taken, this time with a lot more flushed cheeks. Some of us took a little longer to find the pub than others, as my lack of direction caused some colleagues and I to walk another 5K just trying to find the park exit!

[caption id="attachment_2549" align="aligncenter" width="300"] Time for a drink![/caption]

Thank you to everyone who sponsored us: we smashed our £250 target and every pound donated spurred us on to fly across the finish line. It may have been an unusual way to spend a birthday, but it definitely made it memorable. This morning there are a few groans around the office and we are all a little stiff, but it hasn’t stopped some of us from researching other running opportunities in the near future. The marathon next year, perhaps?  Never say never.

Share this story:

Read more from the blog


The future of green tech: What’s on the horizon?

Now that COP27 is behind us, we can reflect on key discussions surrounding green tech and take a look at what the future could hold. ...Read more

Allison Kroll
Allison Kroll

Can a strong leadership reputation make a company resilient to cancel culture?

Cancel culture has the potential to ruin a company's reputation. Can a strong leadership reputation make companies resilient to its effects? ...Read more

Eve Smart
Eve Smart

Pitching lessons from the Christmas build up

Lessons that PRs can learn from the early, all-encompassing Christmas build up when pitching to the media – ask yourself, is it too early? ...Read more

Rebecca Graham
Rebecca Graham


  1. Well done ladies!

  2. Whoop Whoop! Well done laydees 🙂 Was it Sophie G who managed that 24 mins??

  3. Whoop Whoop – well done laydees! Was it Sophie G who managed that 24 mins??

  4. Is it a bird? Is it a plane? No, it's a racing Firefly!! Well done gals, you did us proud

  5. Firefly fundraises for Cancer Research UK - Firefly Communications
    Firefly fundraises for Cancer Research UK - Firefly Communications

    […] our successful fundraising last year, the Firefly team are again doing our bit for charity and are joining thousands of women across the […]

Add a comment

This site uses Akismet to reduce spam. Learn how your comment data is processed.

Is it time to shape your reputation?

We operate in London, Paris and Munich, and have a network of like-minded partners across the globe.

Get in touch

Sign up to Spark, our newsletter

Receive thought pieces from our leadership team, views on the news, tool of the month and light relief for comms folk

You can unsubscribe at any time, please read our privacy policy for more information