On the back of the successful launch of its latest planner tool, Origo, the standards and services body for eCommerce in the UK financial services industry, has appointed Firefly Scotland to undertake a media and social media campaign.

In 2010, Firefly helped Origo build awareness of its Adviserwise platform, set up to encourage the uptake of eServices across the financial services industry. The service offers advice, support, training and information about the services available for financial advisers.

Firefly helped Origo set up the Adviserwise blog and its Twitter presence, advising on content, as well as placing thought leadership articles in key industry publications such as Money Marketing and IFA Online. The new brief will see Firefly advising on more social media matters.

Justine McCoy, eServices Adoption and Marketing Manager for Origo, said, “After considering our options and testing the market, we chose to re-appoint Firefly as it delivers what it promises and has the best ideas. Firefly’s brief is to adapt our PR engagement plan to ensure the blog stays alive and fresh; and to increase our social media followers as well as maintain relationships with key publications to enhance our thought leadership programme.”