Firefly Scotland scoops financial business for Origo

Firefly Scotland scoops financial business for Origo

Firefly news team

Firefly news team

On the back of the successful launch of its latest planner tool, Origo, the standards and services body for eCommerce in the UK financial services industry, has appointed Firefly Scotland to undertake a media and social media campaign.

In 2010, Firefly helped Origo build awareness of its Adviserwise platform, set up to encourage the uptake of eServices across the financial services industry. The service offers advice, support, training and information about the services available for financial advisers.

Firefly helped Origo set up the Adviserwise blog and its Twitter presence, advising on content, as well as placing thought leadership articles in key industry publications such as Money Marketing and IFA Online. The new brief will see Firefly advising on more social media matters.

Justine McCoy, eServices Adoption and Marketing Manager for Origo, said, “After considering our options and testing the market, we chose to re-appoint Firefly as it delivers what it promises and has the best ideas. Firefly’s brief is to adapt our PR engagement plan to ensure the blog stays alive and fresh; and to increase our social media followers as well as maintain relationships with key publications to enhance our thought leadership programme.”

Share this story:

Read more from the blog

Comms planning

What can 'The Rise and Fall of Abercrombie & Fitch' teach us about managing reputations?

Lucas Jackson analyses Netflix's latest documentary on Abercrombie and Fitch, discussing its impact on reputation. ...Read more

Lucas Jackson
Lucas Jackson
Tech News

April showers bring May flowers in the form of exciting tech innovation

May has brought a range of innovation across the tech sector, from AI to VR and more. ...Read more

Megan Hogg
Megan Hogg
Claire Walker

A virtual playground: How can VR tools benefit your comms efforts?

As VR adoption increases, the technology is transforming both the world of work and our personal lives. How can comms professionals leverage VR for campaigns? ...Read more

Claire Walker
Claire Walker

Add a comment

This site uses Akismet to reduce spam. Learn how your comment data is processed.

Is it time to shape your reputation?

We operate in London, Paris and Munich, and have a network of like-minded partners across the globe.

Get in touch

Sign up to Spark, our newsletter

Receive thought pieces from our leadership team, views on the news, tool of the month and light relief for comms folk

You can unsubscribe at any time, please read our privacy policy for more information