Following a competitive, four-way pitch, Firefly Communications has secured a strategic brief to strengthen CEDR’s reputation by raising awareness for the expanse of the its services and capabilities. These include expert mediation in personal and commercial disputes; conflict management in the workplace; advanced negotiation skills; and how to use structured dialogue in a variety of conflict scenarios.
CEDR is an internationally recognised authority on alternative dispute resolution methods, training and accreditation, with a global remit to establish mediation as one of the most effective tools for reducing the high cost of conflict in business. The organisation, the largest of its kind in Europe, confidentially mediates many high-level business disputes and consults with high-level institutions and NGOs, such as the World Bank.
The Firefly-led campaign, which commences in September, will incorporate PR as well as digital communications elements. Its aim is to achieve greater understanding of mediation (and related disciplines) and its role in global business, as well as CEDR’s unique profile as both a charitable and commercial organisation.
“We were impressed with the level of thought, creativity and insight applied to Firefly’s proposal, and also saw great potential with the overarching theme the team proposed, which we plan to leverage across PR and marketing,” said Andy Rogers, communications manager, CEDR UK.