A changing landscape: Building reputations amid shrinking media pools
Amid shrinking media pools, PR professionals need to begin thinking broader and deeper than simply media relations. ...Read more
PR agencies like award nominations and wins for the same reasons that many of our clients do. They offer us (in no particular order):
Our Give as you Live Christmas campaign, which we talked about in a blog post back in November, has made the Golden Hedgehog shortlist. We’re honoured to be on the list with the likes of 1000heads for Nokia, Frank for Beatbullying and Splendid for Smirnoff; and we’re looking forward to hearing the judges’ verdicts in March.
But the shortlist itself, threw up some interesting observations amongst the Firefly team.
Firstly, that the shortlist for the ‘Social Media Campaign of the Year’ consisted of the maximum eight campaigns. This tells us that, according to the Golden Hedgehog shortlist, suddenly ‘Social Media Campaign of the Year’ awards are amongst the most hotly contended out there. That’s more shortlisted campaigns than in ‘Integrated Comms Campaign of the Year’ (a huge favourite of the early-to-mid 2000s, in response to our clients’ “360-degree campaign briefs”) and ‘Best Use of Research’. This is a landscape that even a year or two ago, would have been entirely different; these are truly exciting times for social media evangelists.
Secondly, we noticed that amongst the shortlisted entries three are squarely in the tech/consumer tech space, two are cause-related marketing, and all, including our own, seem to have been communicating to a consumer audience.
Why is it that, when it comes to social media, B2C campaigns are so ahead of the curve? Friend of Firefly Peter Thomson has some interesting points to make in his blog around why B2B businesses aren't taking enough responsibility for their social media.
Interestingly, the myths that his post goes out to bust, are very similar to many of the myths that we have found ourselves tackling over the years with our B2C clients, too. Take for example, “social media isn’t about selling”. It can be, used correctly. Or, “social media doesn’t have a clear ROI”. It does – and it is our job to communicate it. “Social media can replace offline marketing.” Show us the brief – but we suspect it’s better used in combination.
We’re excited about our award nomination, as it helps us to tell the story of how we can help brands and businesses to use social media more effectively. And we suspect that the landscape will continue to change: next year, how about some B2B businesses fighting for those award nominations?
How can organisations do better this Pride Month and beyond? We discuss the dos and don'ts for inclusive PR campaigns. ...Read more
Whilst June flew by in a flash of picnics in the park, it didn’t fall short on delivering yet more weird and wonderful tech news stories. ...Read more
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