Firefly to launch The Online Surgery with Dr Christian Jessen

Firefly to launch The Online Surgery with Dr Christian Jessen

Firefly news team

Firefly news team

Firefly is to handle the launch of The Online Surgery in association with Dr Christian Jessen, star of Channel 4’s ‘Supersize vs Superskinny’ and the BAFTA-winning ‘Embarrassing Bodies’.

Firefly’s brief is to raise awareness later this month amongst patients seeking specific advice and treatment for a variety of conditions such as hair loss, weight loss, malaria and sexually transmitted infections. Part of the brief also covers media relations to balance recent negative news about online healthcare including counterfeit medication and unlicensed practitioners.

“Too many websites exist that sell fake medicines. We aim to change that. My team and I can guarantee that you are receiving genuine medications prescribed by registered General Medical Council doctors. Our affiliate pharmacy is registered with the Royal Pharmaceutical Society of Great Britain and only uses genuine UK brands,” explains Dr Christian.

Toby Schuster, associate director at Firefly, will lead the account. “Not a day passes without news about dubious online healthcare. Dr Christian is setting a new benchmark for trustworthy, responsible and convenient healthcare on the web, and we’ll be using a blend of traditional and social media channels to reach out to consumer audiences.”

Share this story:

Read more from the blog

Blog

The future of green tech: What’s on the horizon?

Now that COP27 is behind us, we can reflect on key discussions surrounding green tech and take a look at what the future could hold. ...Read more

Allison Kroll
Allison Kroll
Blog

Can a strong leadership reputation make a company resilient to cancel culture?

Cancel culture has the potential to ruin a company's reputation. Can a strong leadership reputation make companies resilient to its effects? ...Read more

Eve Smart
Eve Smart
Blog

Pitching lessons from the Christmas build up

Lessons that PRs can learn from the early, all-encompassing Christmas build up when pitching to the media – ask yourself, is it too early? ...Read more

Rebecca Graham
Rebecca Graham

Add a comment

This site uses Akismet to reduce spam. Learn how your comment data is processed.

Is it time to shape your reputation?

We operate in London, Paris and Munich, and have a network of like-minded partners across the globe.

Get in touch

Sign up to Spark, our newsletter

Receive thought pieces from our leadership team, views on the news, tool of the month and light relief for comms folk

You can unsubscribe at any time, please read our privacy policy for more information