Firefly to launch The Online Surgery with Dr Christian Jessen

Firefly to launch The Online Surgery with Dr Christian Jessen

Firefly news team

Firefly news team

Firefly is to handle the launch of The Online Surgery in association with Dr Christian Jessen, star of Channel 4’s ‘Supersize vs Superskinny’ and the BAFTA-winning ‘Embarrassing Bodies’.

Firefly’s brief is to raise awareness later this month amongst patients seeking specific advice and treatment for a variety of conditions such as hair loss, weight loss, malaria and sexually transmitted infections. Part of the brief also covers media relations to balance recent negative news about online healthcare including counterfeit medication and unlicensed practitioners.

“Too many websites exist that sell fake medicines. We aim to change that. My team and I can guarantee that you are receiving genuine medications prescribed by registered General Medical Council doctors. Our affiliate pharmacy is registered with the Royal Pharmaceutical Society of Great Britain and only uses genuine UK brands,” explains Dr Christian.

Toby Schuster, associate director at Firefly, will lead the account. “Not a day passes without news about dubious online healthcare. Dr Christian is setting a new benchmark for trustworthy, responsible and convenient healthcare on the web, and we’ll be using a blend of traditional and social media channels to reach out to consumer audiences.”

Share this story:

Read more from the blog

Blog

SAG-AFTRA Strikes and the Ripple Effect on AI Adoption

The influence of the recent SAG-AFTRA strikes extends far beyond pay. Driven by concerns over fair compensation and working conditions, the strikes have highlighted broader issues surrounding the relationship between technology (AI in particular) and labour. ...Read more

Emily Royle
Emily Royle
Blog

From potato to progress: Addressing communication breakdowns

Miscommunication and misunderstanding are part and parcel of life. They happen often, and if corrected in good time, no big deal. But what happens when there’s a communication breakdown that is left unaddressed? The relationship breaks down too. ...Read more

Charlotte Stoel
Charlotte Stoel
Blog

Pan-European PR: It’s so much more than translation

We often consider translation to be at the heart of communicating across borders - but Pan-European PR is so much more. ...Read more

Megan Hogg
Megan Hogg

Add a comment

Time limit exceeded. Please complete the captcha once again.

This site uses Akismet to reduce spam. Learn how your comment data is processed.

Is it time to shape your reputation?

We operate in London, Paris and Munich, and have a network of like-minded partners across the globe.

Get in touch

Sign up to Spark, our newsletter

Receive thought pieces from our leadership team, views on the news, tool of the month and light relief for comms folk

You can unsubscribe at any time, please read our privacy policy for more information